Mohawk receives three Phoenix Awards of Excellence

Home News Mohawk receives three Phoenix Awards of Excellence

Calhoun, Ga.—Mohawk was recently recognized with three 2017 Phoenix Awards of Excellence by the Georgia Chapter of the Public Relations Society of America (PRSA) for its public relations campaigns focused on fighting breast cancer and the introduction of SmartStrand Silk Reserve.

“All three of these campaigns are dear to our hearts and have produced great results for our business and customers,” said Mollie Surratt, Mohawk’s senior director of public relations and inbound marketing. “Mohawk has a long relationship with the Susan G. Komen organization and has supported the fight against breast cancer every step of the way. As for SmartStrand Silk Reserve, we are proud of the innovations that have made this product the softest, most durable, easiest to clean, pet-friendly carpet on the planet.”

Mohawk won a Phoenix Award of Excellence in the following categories:

  • Internal Video Programs: Mohawk produced a video, that included an interview with Brian Carson, Mohawk’s president, on his family’s experience with the fight against breast cancer. The goal of the video was to help spread awareness of the disease and Mohawk’s Cushion the Fight program and to increase Mohawk retailer participation on social media. The result: 97% of eligible Mohawk retailers participated in the #CushionTheFight social media campaign, making it the third largest Mohawk retailer social media campaign to date.
  • Events—Consumer Products: At the Philadelphia Susan G. Komen 3-Day event in 2016, Mohawk distributed more than 1,000 rolls of SmartCushion at stations situated throughout the event’s campout areas. Tied with a pink ribbon and sporting Mohawk’s SmartCushion logo, each piece was 6 feet long by 72 inches wide and available for the participants to use under their sleeping bags.
  • Satellite Media Tours: Mohawk enlisted HGTV celebrity host and top contractor, Chip Wade, to embark on a satellite video and radio tour. SmartStrand Silk Reserve was selected as one of the top home improvement products to recommend and display in the live satellite interviews.

The Phoenix Awards, which were announced on Nov. 2, is an awards competition designed by PRSA Georgia to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.

For more information, visit mohawkflooring.com.

Must Read

Cali expands Meritage hardwood collection

San Diego, Calif.—Cali, the omni-channel sustainable building products company, is adding to its premium European oak flooring collection, Meritage, with three all-new colors. The...

NWFA releases its 2021 education calendar

Saint Louis, Mo.—The National Wood Flooring Association has released its 2021 Hands-On Training Calendar. These events are held at various NWFA regional training centers...

Remodeling industry confidence strong despite COVID-19

Washington, D.C.—The National Association of Home Builder’s (NAHB) Remodeling Market Index (RMI) for the fourth quarter of 2020 posted a reading of 79, signaling...

Tarkett introduces Latin-inspired custom carpet collection

Solon, Ohio—Tarkett Hospitality introduced a new custom carpet collection that draws inspiration from the history and heritage of handcrafted textiles from Mexico and Central...

SFN Day 2: Innovation in the age of COVID-19

By Ken Ryan “Survival of the fittest” is a phrase that originated from Darwinian evolutionary theory, but it may as well have described how many...

SFN: Pandemic accelerates shopping trends, impacts buying habits

By Reginald Tucker COVID-19 has dramatically changed the way many consumers are living and shopping today, as illustrated by shifts in both spending habits and...
X