Daltile launches partnership with Kristin Cavallari

HomeNewsDaltile launches partnership with Kristin Cavallari
Kristin Cavallari Hi-Res

Dallas—Daltile has announced the launch of a new partnership with celebrity Kristin Cavallari, a well-known actress, designer, mother and entrepreneur with a strong social following. Cavallari will become the new face and spokesperson of the Daltile brand as well as a key component in the brand’s new overarching marketing campaign that spotlights the fashion-forward products under its portfolio.

“Daltile offers a breadth and depth of product that is unmatched in the industry and includes all of the latest ‘fashion-based, on-trend products’ that today’s consumers are looking for,” said Paige Thorn-Brooks, vice president of marketing for Dal-Tile Corporation, parent company of the Daltile brand. “From tile and mosaics to extra-large slab, countertops and roofing tile, Daltile has it all.”

Through this partnership, the brand looks to heighten the end-consumers’ awareness that Daltile offers on-trend, style-driven products, which will further set its partners up for increased success in selling more Daltile products.

“Everything that I do reflects who I am and my personal style,” Cavallari said. “Whether I am designing my home, my retail space or my office, it’s really important to me to create something that represents who I am. Partnering with Daltile is a great match because Daltile is all about self-expression and allowing you to be creative and bring your vision to life. With a massive assortment of design-driven products that combine function and fashion, Daltile offers me endless possibilities to innovate, showcase my creativity and express my personal style in any project I take on.”

Must Read

Mohawk Builder + Multifamily promotes Made in USA portfolio

Calhoun, Ga.—Mohawk Builder + Multifamily is aiming to build a more sustainable world with a diverse portfolio of carpet, laminated wood and resilient flooring...

Johnsonite named Top Product in Fuse Alliance Supplier Awards

Solon, Ohio—Tarkett’s Johnsonite family of rubber tile and finishing accessories was named Top Product in the Fuse Alliance Supplier Awards during the group’s annual...

WFCA launches SEAL Academy

Dalton—The World Floor Covering Association (WFCA) has launched the SEAL (Seeking Excellence As Leaders) Academy, a leadership development and certification program billed as a...

Mannington hires award-winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...
Some text some message..
X