Välinge continues growth in Asia

HomeNewsVälinge continues growth in Asia

Viken, Sweden—Välinge continues to expand its flooring business in Asia. During the first three quarters of 2019, the company has increased the number of local staff, announced a new service center and also managed to sign more than 20 new license agreements. 

The new license agreements are mostly related to 5G and 5G-i locking systems and a majority of them within resilient flooring. Välinge locking systems have been specifically optimized for resilient products to provide easy installation combined with outstanding performance. ​​

“Välinge has experienced strong growth in the Chinese market for a long time and we are very pleased to welcome these new licensees,” said Jarl Gunnarsson, regional manager China/Asia, Välinge Innovation.​​ “Resilient flooring such as LVT, WPC, SPC and MGO continue to grow, especially in this part of the world. The 5G Fold Down technology is the fastest and strongest installation system on the market, making it a perfect fit for resilient products.”

As a result of the growth in this region, Välinge has increased its local presence and support. In May, Välinge announced that a support center at Homag China Golden Field was going to be launched. The center will open in December and will comprise: ​

  • Production demonstration of Threespine, Liteback and floor installation technologies
  • Supply of customized samples for above technologies
  • Customer education and training
  • Laboratory tests and QC
  • Supply/distribution of plastics inserts

The overall mission is to make flooring and furniture producers more competitive by providing the latest and best technologies together with first-class support. ​

“One of Välinge’s strengths has always been our technical support,” Gunnarsson said. ​“Thanks to our technical specialists we are able to shorten time-to-market and improve the installation and performance of floating floors and assembly of click products. The support center will enhance this furthermore. After all, Välinge is only successful if our licensees are successful.”

Välinge has recently published websites for both 5G Fold Downand Threespinein Chinese to better support the common growth and facilitate relations in the Chinese market.

Must Read

Hardwood stats: Segment cedes share, but high end hangs tough

The dynamics that impacted the hardwood flooring category in 2023—i.e., intense competition from wood look-alike products like SPC, WPC, LVT and laminate, as well...

Retailers React: How would you assess your first half?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Resilient stats: Sales stagger but category remains the leader

The resilient flooring category saw its second consecutive decline in both dollar sales and volume in 2024. However, it still garnered the largest percentage...

Daltile celebrates 78 years of domestic production

Dallas, Texas—As it spans nearly eight decades of domestic production, Daltile said it is proud to serve the market today as one of the...

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...

Carpet stats: High rates put damper on soft surfaces’ comeback

There are no moral victories or participation trophies when it comes to statistical years. As NFL coaching legend Bill Parcells used to say: “You...
Some text some message..
X