CCA Global Partners expands Healthy Living installation system

Home Categories Carpet CCA Global Partners expands Healthy Living installation system

Manchester, NH—CCA Global Partners will be enhancing and expanding its current Healthier Living installation system in a new program named Neutralize. The installation process is said to destroy viruses and other contaminants before, during and after a flooring installation.

“Our belief is that our customers’ homes should be the safest place in the world,” said Frank Chiera, senior vice president of marketing & advertising, Flooring America/Flooring Canada, The Floor Trader and International Design Guild. “We believe that through Neutralize, we can help ease our customers’ minds about viruses and other contaminants in the home.”

According to the group, Healthier Living Installation has been a differentiator for Carpet One Floor & Home for over nine years, and updating and expanding the program was already in the works prior to COVID-19. In light of increasing health concerns, the CCA team said it felt making the new program available for all CCA flooring groups was increasingly urgent. “Neutralize speaks to what the program does,” Chiera said. “It kills viruses and other contaminants dead in their tracks.”

The process developed by CCA eliminates 99.9% of viruses, including COVID-19 and includes a treatment that kills any contaminants already in the home and also protects the floor after the installation with an antimicrobial treatment.

“Our members will have everything they need to make this program successful,” said Nicole Harding, vice president of CCA University, “Our starter kit includes all the materials members need to get started, and our training will ensure that everyone from members to sales pros and installers can confidently execute this program.”

CCA said it has developed a new certification program to support the Neutralize system. Certified Neutralize Technicians will have thorough training to be able to provide this to customers.

Bevin Andrews, senior vice president of marketing for Carpet One Floor & Home, said the group will be supporting the new installation program with new marketing assets, national advertising and public relations. For the CCA companies rolling out this program for the first time, Chiera said members will also be provided a full suite of creative assets.

In addition to the Neutralize system developed for residential applications, CCA has also developed Neutralize Pro for commercial applications.

The Neutralize program is ready for CCA members to order now and will be officially launching in stores at the beginning of August.


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