FloorCon set to bring its expo experience online

Home COVID-19 FloorCon set to bring its expo experience online

By Ken Ryan

Broadlume—parent company of flooring technology leaders FloorForce and Creating Your Space—will soon host its first digital, interactive floor summit, aptly named FloorCon.

Over a two-day period, Oct. 15-16, the digital show will focus on providing flooring dealers with the technology and knowledge they need to thrive in today’s digital-first world—combined with all the benefits, excitement and networking opportunities of a traditional trade show, according to Todd Saunders, Broadlume CEO.

FloorCon is bringing the event to retailers live, fully equipped with retail tutorials, social events, first-look industry updates and even a virtual mill tour. Across the two days, Broadlume will also unveil new technology, announce new partners and programs and offer educational content and master classes for floor covering retailers.

“We’re building the future of flooring retail for dealers across the country,” Saunders said. “When we talked to dealers after show season [last year,] it was clear something was missing. Our dealers wanted more education—and less of the same product samples and racks—and more networking. We wanted to make this about education first and less about product displays.”

The user conference will also feature a live Q&A as well as recorded sessions for those unable to attend live. Day 1 of FloorCon, scheduled for Oct. 15, is exclusive to the 2,000 Broadlume (including Creating Your Space and FloorForce) dealers. However, Day 2 is open to the entire flooring industry. The second day will cover a range of key issues, including how to hire RSAs, build a profitable shop-at-home business, plan for retirement/sell your business and other important topics. Speakers will include Broadlume partners at Google and Podium as well as industry leaders.

Saunders asserted that FloorCon will be incredibly valuable for all dealers during this pivotal time in the flooring industry. “From the retail standpoint, we can change the industry,” he said. “Our industry is behind the times in automation, operations—we have not had a platform to share best practices or push the industry forward. Now, we do.”

According to Saunders, the event will be “highly produced”—akin to the Democratic and Republic national conventions, which featured a steady stream of virtual speakers. “We have a full production team running it live,” said Jeffrey Bieber, vice president of marketing. “It is going to be very exciting.”

Register here for FloorCon. Next year, Broadlume said it plans to host the event live and in person.

Must Read

Shaw’s Ballew named finalist for Reuters awards

Dalton—Shaw Industries’ Kellie Ballew, vice president of global sustainability and innovation, has been named a finalist for the Reuters Events Responsible Business Awards 2022...

10 laws of social media marketing

(This article was originally published on Entreprenuer.com and was edited for content and style.) Leveraging the power of content and social media marketing can help...

Matter Surfaces highlights Purline

Stoughton, Mass.—Matter Surfaces, a nationally recognized commercial flooring company, announced that one of its core product lines—eco-friendly Purline flooring—has received two new classifications, the...

Florim USA recognized for sustainability

Clarksville, Tenn.—Bill Lee, Tennessee governor, and David Salyers, Tennessee Department of Environment and Conservation (TDEC) commissioner, recently named the winners of the 2022 Governor’s...

COREtec rolls out Soft Step underlayment

Dalton—COREtec rolled out a new attached underlayment, Soft Step, which will be distinguished by its quiet, warm and sustainable benefits. The new underlayment will...

Housing starts weaken in July

Washington, D.C.—A sharp decline in single-family home construction is another indicator that the housing slowdown is showing no signs of abating, as rising construction...
Some text some message..