Manchester, N.H.—CCA Global Partners’ retail brands—Carpet One Floor & Home, Flooring America and Flooring Canada—have launched a consumer sample box program. According to CCA Global, the program allows consumers to shop online through an elevated shopping experience and choose up to six flooring samples to be delivered directly to their homes.
“The program allows our customers to shop how they want, when they want and where they want,” said Theresa Fisher, senior vice president of visual merchandising & brand development for CCA Global. “With people staying home during the pandemic, many are finally focusing on home projects that have been possibly put off and now they have the time to address them. That’s just one of many reasons home improvement projects haven’t slowed this year. The sample box lets shoppers select flooring, then try them out in the safety of their homes and puts them one step closer to finding exactly the product that works the best for their space.”
To get a sample box, customers can browse each group’s website to find products that match their lifestyle and décor. They can then add up to six products to their cart, pay either $12 in the U.S. or $16 in Canada and receive a sample box in about two to five days. According to CCA Global, the box itself features a polished presentation and includes a customized note to the customer and a valuable offer, along with all samples clearly labeled with product information.
In addition, the customer’s local store will be notified when the customer has received their samples and will follow up to help guide them in making a final decision and scheduling their project.
“This is something that we’ve had in the works and are very happy to get out in the market,” Fisher said. “We have always striven to be disruptors in the flooring industry by creating forward-looking programs that support our members and help our clients have the smoothest, easiest flooring shopping experience.”
The group said flooring retailers expect the trend to shop from home will continue long past the COVID-19 pandemic and aims to facilitate a seamless customer experience while changing the perception of purchasing floors from overwhelming to easy and rewarding. “This is just the beginning of how we will change the floor buying process to be more customer-centric, straightforward and enjoyable,” Fisher added.