San Diego, Calif.—CALI, has kicked off the spring selling season with a fresh luxury vinyl plank collection— Cali Vinyl Longboards. True to its name, the new flooring offers extra-large dimensions with planks measuring 70 ⅞ inches long x 9 inches wide. The expanded rigid core boards (over 45% longer than original Cali Vinyl planks) allow installations to go faster and deliver more open looking spaces.
The Longboards moniker also pays tribute to the coastal inspirations that framed CALI’s origins 15 years ago. (The company was founded by two environmentalist friends while on a year-long surf trip.) Highly detailed wood grain imagery achieves eight new styles, including North Shore Oak, Point Break Pine and Windswell Hickory, with colors that infuse homes with seaside serenity. Longboards floors also feel like hardwood, with specialized knot and grain embossing that matches up with what you see.
CALI dealer partners who got a chance to preview the collection have reacted warmly. Dan Mandel of Sterling Carpet & Flooring in Orange County, California said, “The visuals were incredible and definitely some of the best I have seen in wide-format, long-plank SPC [stone plastic composite]. Also an amazing color line that works great in our marketplace. High quality at a very competitive price point.”
Like all Cali Vinyl collections, Longboards are 100% waterproof vinyl flooring and can be installed in kitchens, bathrooms and below grade. An extra durable construction allows for easy cleaning and includes a commercial-grade 20-mil scratch resistant wear layer for high traffic walkways.
A GeoCore limestone composite SPC flooring foundation increases dimensional stability, allowing planks to be installed right out of the box without any acclimation or transition pieces. Attached acoustic padding lines each plank making for quieter rooms and softer steps.