Välinge North America expands executive team

Home News Välinge North America expands executive team

Sweden—Välinge Innovation expanded its North American executive team. Ben Goodman joined as business develop manager, and Cheryle Mundy and Mark Machnicki were both appointed as sales managers.

“Välinge Innovation prides itself on its commitment to giving its licensees, partners and customers the best support every step of the way,” said Zach Adams, general manager, Välinge North America. “So, we’re delighted to have Ben, Cheryle and Mark join—they are a great addition to our team and bring a wealth of experience with them that will be of great benefit to Välinge and our partners going forward.”

Goodman will bring his knowledge of the flooring industry to the role—ensuring importers and distributors reap the benefits from Välinge’s innovations, support and network, the company said. “I am very excited to join such an esteemed organization leading their respective segment of the flooring industry in innovation and technological advancements,” Goodman said. “I am confident that we can showcase our technology and capabilities to the North American market in a way that will further advance Välinge as the leader in the flooring technologies segment while enhancing all levels of the value chain for our business partners.”

Ben Goodman

Mundy is experienced in consumer sales and will initially focus on Välinge Flooring sales and support in the East. “I am delighted to join Välinge North America at an exciting time in the company’s growth,” Mundy said. “I’m looking forward to leveraging my experience with our awesome team and partners to continue growing our presence in North America.”

Cheryle Mundy Valinge North America sales
Cheryle Mundy

Machnicki will take responsibility for the Midwest. Mark has over 20 years of experience working with wood flooring manufacturers, distribution and retailers. “I knew that Välinge’s entry to manufacturing wood flooring would create an unprecedented product—and my first opportunity to see and install the product confirmed my beliefs,” Machnicki said. “Välinge Flooring offers incredible quality, look, price, innovation, engineering and support. I couldn’t be happier to join the team.”

Mark Machnicki sales manager Valinge North America
Mark Machnicki

The expansion comes as Välinge experienced growing demand in the U.S. market driven by the launch of its hardened wood floor collection. According to the company, it is a real wood floor that features Woodura’s technology.

Must Read

Higher mortgage rates impacting home buyers

Washington, D.C.—Rising inflation and higher mortgage rates are slowing traffic of prospective home buyers and putting a damper on builder sentiment, according to the...

Rising interest rates slow housing production

Washington D.C.—According to the National Associate of Home Builders (NAHB), rising interest rates and ongoing building material supply chain disruptions that raise construction costs...

Lions Floor names new VP of sales

Santa Fe, Springs, Calif.—Lions Floor, a rising player in the LVP, SPC, laminate and engineered hardwood flooring arena, has appointed John Madden as the...

Laticrete introduces Pro-Mix Station

Bethany, Conn.—Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, introduced the Pro-Mix Station—a mobile pourable cart that helps eliminate...

Floorcloud improves jobsite quality control

Boston—Floorcloud, a breakthrough technology platform developed and tested over the past two years to improve jobsite quality control, has been launched by Construction Connectivity,...

What does the Fed’s rate hike mean for housing?

(This article was originally published on NAHB.org by chief economist, Robert Dietz, and has been edited for content and style.) Washington, D.C.—To fight persistent inflation,...
Some text some message..
X