Välinge North America expands executive team

Home News Välinge North America expands executive team

Sweden—Välinge Innovation expanded its North American executive team. Ben Goodman joined as business develop manager, and Cheryle Mundy and Mark Machnicki were both appointed as sales managers.

“Välinge Innovation prides itself on its commitment to giving its licensees, partners and customers the best support every step of the way,” said Zach Adams, general manager, Välinge North America. “So, we’re delighted to have Ben, Cheryle and Mark join—they are a great addition to our team and bring a wealth of experience with them that will be of great benefit to Välinge and our partners going forward.”

Goodman will bring his knowledge of the flooring industry to the role—ensuring importers and distributors reap the benefits from Välinge’s innovations, support and network, the company said. “I am very excited to join such an esteemed organization leading their respective segment of the flooring industry in innovation and technological advancements,” Goodman said. “I am confident that we can showcase our technology and capabilities to the North American market in a way that will further advance Välinge as the leader in the flooring technologies segment while enhancing all levels of the value chain for our business partners.”

Ben Goodman

Mundy is experienced in consumer sales and will initially focus on Välinge Flooring sales and support in the East. “I am delighted to join Välinge North America at an exciting time in the company’s growth,” Mundy said. “I’m looking forward to leveraging my experience with our awesome team and partners to continue growing our presence in North America.”

Cheryle Mundy Valinge North America sales
Cheryle Mundy

Machnicki will take responsibility for the Midwest. Mark has over 20 years of experience working with wood flooring manufacturers, distribution and retailers. “I knew that Välinge’s entry to manufacturing wood flooring would create an unprecedented product—and my first opportunity to see and install the product confirmed my beliefs,” Machnicki said. “Välinge Flooring offers incredible quality, look, price, innovation, engineering and support. I couldn’t be happier to join the team.”

Mark Machnicki sales manager Valinge North America
Mark Machnicki

The expansion comes as Välinge experienced growing demand in the U.S. market driven by the launch of its hardened wood floor collection. According to the company, it is a real wood floor that features Woodura’s technology.

Must Read

Välinge commits to FSC certification

Viken, Sweden—Välinge Innovation has shared new information about its sustainability mission and its FSC-certified Välinge Flooring products. Välinge said the FSC certification was a...

Unilin introduces pressed bevel technology

Waregem, Belgium— Unilin Technologies introduced its patented pressed bevel technology for resilient flooring to its continuously growing licensing base. With the new technology, the edges...

Carpet Design Awards finalists selected

Hannover, Germany—An international jury of design and carpet industry experts have selected finalists for the Carpet Design Awards 2021. Domotex said 27 finalists reached the...

Pergo Extreme to sponsor virtual summit

Calhoun, Ga.—Pergo Extreme will sponsor Country Living and Good Housekeeping’s virtual Makeover Takeover Renovation Summit, Mohawk said. During the free summit from Wed., May...

Marazzi launches Marble Obsession

Dallas, Texas—Marazzi launched its Marble Obsession porcelain and ceramic tile collection. The new collection is a marble-look assortment featuring an array of three marble...

Natural Stone Institute opens award entries

Oberlin, Ohio—The 2021 entry period for the Natural Stone Institute Awards Program is now open. The association said it opened entries for the Pinnacle...
Some text some message..
X