Välinge Flooring adds new distributors

Home News Välinge Flooring adds new distributors

valinge flooring distributors real woodViken, Sweden—Several U.S. distributors have agreed to carry Välinge Flooring’s new hardened wood floor collection across North America.

Välinge Flooring is designed as a high-quality, real wood alternative to the booming LVT flooring segment and an option for budget-friendly wider and longer planks. The collection aims to offer customers a real wood floor with superior durability and water resistance.

Joining Elias Wolf as North American distributors are:

  • Herregan, covering the Midwest
  • Green Home, based in Seattle
  • Stiller Distributors, covering the Northeast
  • Spartan Surfaces, covering the South and Southeast

“The Välinge Flooring collection has proven to suit our distributors’ portfolios perfectly,” said Zach Adams, general manager, Välinge Innovation North America. “The trend toward wider and larger hardwood flooring is exactly what we offer—combine that with a waterproof topical surface and our 5G Dry waterproof, fold-down locking system, and you have a beautiful real wood floor designed for a worry-free life. We’re delighted to be able to offer this amazing product to more customers across the U.S.”

Välinge Flooring features many of the latest technologies from parent company, Välinge Innovation. The Woodura surface technology is said to provide up to three times the impact protection of a traditional hardwood floor while being more sustainable. The floor also feature 5G Dry, which is intended to waterproof the surface and provide stress-free installation, and 5G Climb, which is designed to create a feasible wall installation method by adding a small plastic clip. It also features oak, ash and walnut versions in 11 different shades and both XL (8 ¼-inch-wide) and XXL (10 ¾ x 94) options.

Must Read

David Gross named INSTALL executive director

Washington, D.C.—INSTALL appointed David Gross as its new executive director. Gross began his new position on Dec. 1, 2022, upon the retirement of the...

Mohawk debuts new SmartStrand Color Wall 

Calhoun, Ga.—Mohawk is investing in the powerhouse product brand with a state-of-the-art merchandising destination, the SmartStrand Color Wall. Designed to elevate the overall shopping...

Sika launches MB EZ Rapid

Chino, Calif.—Sika introduced MB EZ Rapid, a single-component, rapid-drying moisture barrier, adhesion promoter and substrate consolidator for all floor covering installations over critical substrates...

Jay Kopelson to receive WFCA Luminary Award

Las Vegas—World Floor Covering Association (WFCA) announced that Jay Kopelson, VP of corporate accounts at Mannington Mills, will receive its Luminary Award. The Luminary...

Tackling TISE: Show strategies from veteran show goers

Las Vegas—The pace of The International Surface Event (TISE) can resemble a track meet at times as attendees traverse the expansive Mandalay Bay Convention...

New and notable at TISE 2023

Along with the anticipated uptick in attendance at The International Surfaces Event (TISE) 2023 comes an increase in exhibitors as well, especially new vendors....
Some text some message..