Trendspotting: Performance, styling drive resilient category

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The resilient category has grown by leaps and bounds in the last few years—in terms of both market popularity as well as sales. In fact, in many respects, the resilient category has carried the flooring industry forward in terms of overall growth. As such, category suppliers have tapped market insights to determine the hot trends that would help it continue its path of domination.

Following is an overview of three emerging trends:

Rigid Core

Stanton’s Weatherley

When it comes to product trends, construction is usually left out of the conversation in lieu of more appealing topics such as style and design. However, the rigid core construction of the resilient category has taken over as the most sought-after product feature, namely for its durability and—somewhat—green story. An ABA construction has been tackled by several suppliers, for example, which features two layers of vinyl with an SPC core in the middle. This is said to allow for the durability SPC is known for while adding advanced design possibilities. When it comes to the green story, mineral core materials that make up some of the rigid core constructions today boast health- and environment-friendly qualities—must-have attributes for consumers in today’s market.

Waterproof

Lions Floor Bambino

“Waterproof” has been the name of the game for the resilient category for several years now, and retailers say there’s no better selling point. Today’s consumer wants to know they can place a durable, good-looking product in any room of the house without worrying about moisture problems. This trend is directly linked to the overall move toward hard surface. Consumers looking to bring the look of hardwood throughout the home are turning to LVT, SPC or WPC in order to do just that without the moisture and maintenance headaches. Industry experts agree, waterproof resilient flooring will likely remain a top trend for the foreseeable future.

Style

COREtec Stone Lucetta

Resilient visuals often follow trends seen in natural wood, stone and ceramic, and that aim hasn’t changed. Many of the new LVT and rigid core offerings coming on the scene boast cleaner wood visuals with little to no knots and more natural colorways. While more rustic visuals still have pull, manufacturers say design trends are leaning toward the warmer, cleaner looks that support comforting and cozy spaces. Stone and ceramic looks are mimicking marble and porcelain designs, as usual, but suppliers say these types of visuals are going to begin a growth trajectory as wood looks continue to oversaturate the market.

New 3D printing has also taken center stage as savvy suppliers have found new ways to add more realistic visuals and textures to their rigid core tiles and planks. This design technology is likely to advance in the coming years.

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