Dallas, Texas—Daltile launched new custom-designed digital look books, available at its website, to make it easier for consumers to pick their favorite designs.
According to Daltile, the company’s research shows that most consumers begin their shopping journey seeking a particular “look.” The ten newly launched look books put inspirational photography, style descriptions and interior design tips at shoppers’ fingertips, helping them easily peruse the brand’s tile via several different looks: wood, marble, stone, concrete, fabric, metallic and natural stone as well as slabs, wall tile and mosaic tile, the company said. Key to the effectiveness of the presentation is their intentional high-style, fashion-driven magazine quality format, the company added.
“The design vision for our look books was to present our tile products not only in an easy-to-shop way but also with the visual inspiration of a fashion magazine,” said Amber Leigh Martinson, senior director of marketing for Dal-Tile Corporation. “Tile is no longer just a utilitarian product used in home building and remodeling but it is now an important interior design element that helps successfully bring an entire space’s design vision to life. That is why our look books present our products as true fashion inspiration.”
Martinson added that each look book includes flat lays that provide suggestions on what floor, wall, mosaic and countertop tiles work together to achieve desired styles. “Through our new digital look books, we are inspiring shoppers with gorgeous product and room scene photography, giving them specific interior design and fashion tips and guiding them through the selection process,” she said. “Shopping for tile is a big purchase, so we want to make the process enjoyable and help ensure that they feel completely satisfied with their final decision.”