Kährs, Upofloor merge brands

Home News Kährs, Upofloor merge brands

Altamonte Springs, Fla.—In 2012, as part of the mission to offer “floors beyond expectations,” Kährs Group acquired Upofloor, an industry pioneer in resilient flooring. Upofloor is now being brought fully under the Kährs brand and, going forward, the Upofloor brand will become part of the Kährs product offering as “Kährs Upofloor.” While the name of the Upofloor brand is changing, the products will remain the same: high-performing, extremely durable, aesthetically bold and environmentally friendly, the company said.

The two brands are extremely compatible, the company said, as both are well-respected innovators in the flooring industry. Since the 1950s, Upofloor has been a leader in the commercial flooring industry and, since 2000, has led the industry as a pioneer in PVC-free flooring. As one of the oldest wood flooring manufacturers in the world, Kährs said it holds prestige as the inventor of the first engineered hardwood floor as well as being the first to offer a glueless locking system on wood flooring. With these brands joining forces, Kährs Flooring aims to be the one-stop-shop for sustainable, high-quality flooring for any space and style.

“Kährs has been working diligently the last several years to expand our portfolio of flooring products, making sure that any brand we integrate follows our mission of environmental responsibility,” said Sean Brennan, president Kährs Group Americas. “Upofloor has been a strong brand within our group and the migration under the established Kährs name will only help to further solidify our mission of producing high-quality flooring without the use of strong chemicals and with a low long-term environmental impact.”

With options ranging from Kährs hardwood floors and luxury tiles to Kährs Upofloor PVC-free resilient flooring and clean-PVC quartz flooring, Kährs Flooring said it offers a beautiful, sustainable product for any residential or commercial space.

As the Kährs company has been driven by innovation and sustainability since 1857, users can continue to expect outstanding quality, design and environmentally conscious products from the entire Kährs family of products, including Kährs Upofloor.

Must Read

Credit: A valuable tool for flooring retailers

By Jacqueline Hinchcliffe—Today, consumers want what they want, when they want it. But they don’t always have funds available to make a purchase—especially when...

The Tool Locker joins Fuse Alliance

October 14, 2021—Fuse Alliance, a member-owned organization of professional commercial flooring contractors, welcomes The Tool Locker as a new supplier for the network. Based in Chicago and...

Retail sales rose 0.7% in September

Oct. 15, 2021—A newly released report from the U.S. Commerce Department showed retail sales rose 0.7% in September. Some of the categories that accounted...

CALI engineered bamboo flooring gets a refresh

San Diego, Calif.—CALI, the omni-channel flooring and decking company, has added four new colors to its engineered bamboo flooring collection. Engineered planks feature a stratified design, layering solid bamboo over a sustainable wood...

NeoCon ’21: Exhibitors key in on design

By Ken Ryan—Chicago—Like many in-person events during the age of COVID-19, NeoCon endured postponements and schedule changes that wreaked havoc with its goal of...

Mohawk Roadshow 2022 to kick off in January

Calhoun, Ga.—After putting the “new normal” to the test this year with its successful 2021 Mohawk Momentum Roadshow, Mohawk said it will be back...
Some text some message..
X