Aliquippa, Pa.—After the acquisition of Tilite in 2021, Ardex Americas has worked to integrate the new shower products into the overall lineup and will launch Ardex TLT Shower Systems.
According to the company, Ardex TLT Shower Systems provide a solution to what can be a challenging and complicated process with its new rigid-foam, single-source system. The product line offers pre-waterproofed system components, a patented, integrated drain assembly and an all-in-one system solution including the shower system, Ardex Tile & Stone installation products and a SystemOne warranty of up to 25 years.
“The TLT Shower Systems are an exciting enhancement to the Ardex product lineup,” said Kim Snyder, product category manager of tile & stone installation systems, Ardex Americas. “Ardex has always been focused on providing full system solutions and the new shower system helps us further this path within the tiling segment by adding more comprehensive options.”
Supporting the launch is a fully integrated marketing campaign and a new character called Trevor; a fictional tile setter with vast knowledge of TLT Shower Systems. According to the company, he will assist customers in navigating the new components and its advantages in a light-hearted way. The hashtag #TipswithTrevor will accompany the TLT campaign throughout social media.