E.J. Welch targets Southeast region for expansion

Home News E.J. Welch targets Southeast region for expansion

St. Louis, Mo.—EJ Welch has acquired certain assets from Blue Equity-owned Gilford-Johnson Flooring covering Alabama, Eastern Tennessee, Georgia, Mississippi, South Carolina, North Carolina, Virginia and Florida territories.

With 60 years in flooring and sundry distribution, EJ Welch’s footprint now covers 26 states and close to 45 locations across the Central and Upper Midwest, Southern, Mountain States and now a stronger foothold in the Southeast part of the U.S.

“We are excited to welcome the talent and the expertise of the Gilford-Johnson team to the EJ Welch mission,” said Kavita McCarthy, president. “After a successful integration of the eastern footprint of Gilford-Johnson over the past year, we knew the dedication and experience of this team is an excellent fit for our growth plan and we are excited to welcome them to the EJ Welch family.”

Tom Dorsey

The company also hired Tom Dorsey to the role of regional vice president sales and operations of the Southeast region. Dorsey brings 30 years of sales leadership in the construction industry, both in manufacturing and distribution, employed by world-class brands such as Armstrong, Mannington, JJ Haines and CertainTeed. He built a successful career in sales working in all key industry verticals, including retail, residential, commercial and A&D.

“It’s an exciting time to join EJ Welch,” Dorsey said. “Our immediate priority is supporting our sales and operations team and integrating both Dealer’s Supply and Gilford-Johnson for a winning plan to serve our Southeast customer base. The brand is expanding rapidly, and I look forward to strengthen our presence in the Southeast.”

EJ Welch recently expanded its reach into the Southeast region with the acquisition of Dealer’s Supply in October 2021, and now through the acquisition of Gilford-Johnson will have warehouses in Cayce/Whitsett, Orlando, Knoxville and Atlanta. “We are excited to partner with leading suppliers already part of EJ Welch and expand these products across flooring and tools and sundry to bring innovative options and one-stop shopping to flooring retailers, commercial flooring contractors and flooring installers,” said Tressa Samdal, vice president of marketing.

Must Read

Hardwood enhancements bolster category’s lasting appeal

Hardwood may very well be the most aspirational flooring product (next to stone or ceramic tile). However, that doesn’t mean suppliers are relying solely...

Mohawk Group partners with water.org

Dalton—In celebration of World Water Day, Mohawk Group announced its partnership with Water.org in an effort to help increase access to safe water and sanitation...

Alliance Flooring day two commences

Cedar Creek, Texas—Alliance Flooring’s 26th annual national convention continued Wednesday morning with keynote speaker Scott Sandlin, executive vice president of the residential division, Shaw...

Happy Feet International introduces Perseverance line

Chattanooga, Tenn.—Happy Feet International has introduced Perseverance to its Black Label Collection. The extra-wide luxury vinyl planks are a 9 x 60 size that...

NeoCon 2023 keynotes look to hip hop, community, technology

Chicago—NeoCon has announced the keynote speakers for its 2023 edition, to be held here June 12-14 at The Mart. World-renowned futurist, Amy Webb (founder...

CFI develops credential for FCEF college program

Dalton—The World Floor Covering Association’s (WFCA) Certified Flooring Installer (CFI) program will now offer testing, credentialing and credit recognition for graduates of the Floor...
Some text some message..