Cartersville, Ga.—Shaw Contract appointed Carrie Edwards Isaac to the position of vice president of hospitality. Isaac will lead the sales and marketing strategy for the brand’s hospitality segment. A 30-year Shaw veteran, Isaac most recently served as vice president of strategic accounts for the company’s residential division.
Isaac brings a broad diversity of experience in commercial and residential sales and marketing, spending 26 years on the commercial side of the business. Her experience with the Anderson Tuftex brand positions her well to lead transformation within the hospitality segment as the market continues to recover, the company said.
“Carrie has proven abilities in building strong trusting relationships, both internally and externally and driving growth,” said Brenda Knowles, vice president, commercial marketing and design. “She possesses strong connectivity and alignment with commercial marketing, design, and sales leadership. Her creativity, willingness to listen and the impact she has demonstrated in advancing both the customer experience and associate experience will continue to serve the business well.”