Mohawk unveils SmartStrand Demo Video Challenge

HomeNewsMohawk unveils SmartStrand Demo Video Challenge

SmartStrand Demo Video ChallengeFor more than 16 years, SmartStrand carpet has been through challenge after challenge. This summer, Mohawk put SmartStrand to the test once again with help from its residential sales team.

For the SmartStrand Demo Video Challenge, each team received a large piece of SmartStrand carpet and was given instructions to be creative and demo how extraordinarily clean and exceptionally durable this product is. There were 39 unique videos submitted, and from messy kids and animals, water balloon tosses, barbecues, golf course fun and even a Jersey Shore adventure, the contestants did not disappoint.

Team Chandler, led by Mike Chandler, Mohawk’s district manager for the Midwest region, won all the categories—Best for Cleanability, Best for Durability, Most Creative/Unique and Demo Challenge People’s Choice—with a clean sweep to close out the challenge.

Make sure to view the winning SmartStrand Demo Video Challenge video here – on Mohawk’s new TiKTok account.

Must Read

Shaw Floors sponsors ‘Puppies at the Playoff’ 2024

Houston—Shaw Floors, flagship residential brand of Shaw Industries, is an official sponsor of the 2024 College Football Playoff (CFP) National Championship with the “Pet...

Polyurethane Foam Association elects new officers for 2024

Loudon, Tenn.—The Polyurethane Foam Association (PFA), a trade association founded in 1980 to help educate foam users, allied industries and other stakeholders, has named its...

Ecore acquires Ameritread

Lancaster, Pa.—Ameritread Remanufactured Tires, a Pennsylvania-based company specializing in the remanufacturing of certified reconstructed tires, has been acquired by Ecore International, a global leader...

Shaw’s St. Jude Heroes team achieves fundraising record

Memphis, Tenn.–Shaw Industries’ St. Jude Memphis Marathon Hero’s team has been named the top corporate fundraising team for the fifth year in a row....

FloorCon ‘23 supports industry connections

Jacksonville, Fla.—“This is not a Broadlume event. This is about connecting manufacturers, retailers and consumers and pushing this industry forward.” That was the crux of...

Retailers React: What do you look for when hiring an RSA?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...
Some text some message..