Calhoun, Ga.—Mohawk and Performance Accessories are sponsoring the Installer of the Year competition from The International Surface Event (TISE) as it goes cross country, providing soft and hard surface flooring and coordinating accessories. Stops include Orlando, Fla.; St. Louis, Mo.; San Leandro, Calif.; and Surfaces in Las Vegas.
“Installers are the heart and hands of the flooring industry,” said Kelli Widdifield, senior vice president of marketing, Mohawk. “We are proud to sponsor this competition and support installers across the country by listening and sharing their stories so that we can come together to work on the issues that are facing our industry.”
During the first regional stop in Orlando ahead of the CFI Convention and Expo, six installers performed intricate installations. The two-day competition featured International Certified Flooring Installers (CFI) leaders who provided guidance to the competitors. Additionally, a Performance Accessories expert was on hand to teach an up-and-coming installer how to install waterproof wood flooring with accessories such as the 5-in-1, waterproof quarter round and wall base.
To gain valuable insights, the Performance Accessories team said it interviewed competitors and other installers from all walks of life in addition to World Floor Covering Association (WFCA) president and CEO, Scott Humphrey.
“Installers and other industry professionals can see the stories we captured by subscribing to our Performance Accessories Insider emails,” said Laura Bartley, senior director of marketing, communications and events, Mohawk. “Our email campaign will also provide opportunities to learn more about Performance Accessories and how our products are engineered to fit right the first time, eliminate steps and reduce the number of tools needed. To increase subscriptions, we are giving away two $500 CFI scholarships to deserving installers looking to further their educations.”
According to Dana Hicks, director of events for Informa Markets, the best installers are always learning. “As we bring back the competition in regional form, we are grateful for sponsors like Mohawk and Performance Accessories that really stepped up to support our competitors,” Hicks said. “Along with flooring and accessories, their scholarship donations will go a long way.”
Enter to win a $500 CFI scholarship toward certifications here.