Dallas, Texas—Marazzi is a tile brand focused on style, design and total customer satisfaction—and to help ensure success during the selection phase of a shopping journey, the brand has launched a new visualizers onto its website, the Marazzi Stylizer.
According to Marazzi, its new visualizer, the Stylizer, is more powerful than most other visualizers in the tile industry because it links to a myriad of ‘pre-selected, curated sets’ of floor, wall and mosaic tiles. The power of curated sets is that they allow customers to see how all of the floor, wall and mosaic elements can combine together in one harmonious whole room visual. In addition, Marazzi’s vast offering of curated boards allows customers to shop by color, look, room and style.
“By providing curated assortments, Marazzi’s Stylizer is a big help to designers, retailers, distributors and contractors,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile, parent company of Marazzi. “When customers can see what a final space will actually look like—including floor, wall and mosaic components—they are more likely to want the ‘entire package.’ If customers can see it, they will want it. This makes it much easier to upsell.”
How it works
Marazzi’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop or desktop computer. The new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone or mosaic products in their space. The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall or countertop. As a second option, consumers may populate products into example room scenes provided by Marazzi, such as a bedroom, kitchen, living room, mudroom, etc. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally or diagonally to achieve just the right look.
Exclusive technology
Marazzi’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Marazzi Stylizer.
“The power of Marazzi’s new Stylizer increases both the fun and efficiency of selecting the right products for a space,” Thorn-Brooks said. “As with all of our digital and marketing efforts, our goal is to ensure designers, retailers, distributors, contractors and end-consumers experience success with Marazzi products.”