Marazzi launches industry-leading visualizer

Home News Marazzi launches industry-leading visualizer

marazzi stylizerDallas, Texas—Marazzi is a tile brand focused on style, design and total customer satisfaction—and to help ensure success during the selection phase of a shopping journey, the brand has launched a new visualizers onto its website, the Marazzi Stylizer.

According to Marazzi, its new visualizer, the Stylizer, is more powerful than most other visualizers in the tile industry because it links to a myriad of ‘pre-selected, curated sets’ of floor, wall and mosaic tiles. The power of curated sets is that they allow customers to see how all of the floor, wall and mosaic elements can combine together in one harmonious whole room visual. In addition, Marazzi’s vast offering of curated boards allows customers to shop by color, look, room and style.

“By providing curated assortments, Marazzi’s Stylizer is a big help to designers, retailers, distributors and contractors,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile, parent company of Marazzi. “When customers can see what a final space will actually look like—including floor, wall and mosaic components—they are more likely to want the ‘entire package.’ If customers can see it, they will want it. This makes it much easier to upsell.”

How it works

Marazzi’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop or desktop computer. The new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone or mosaic products in their space. The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall or countertop. As a second option, consumers may populate products into example room scenes provided by Marazzi, such as a bedroom, kitchen, living room, mudroom, etc. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally or diagonally to achieve just the right look.

Exclusive technology

Marazzi’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Marazzi Stylizer.

“The power of Marazzi’s new Stylizer increases both the fun and efficiency of selecting the right products for a space,” Thorn-Brooks said. “As with all of our digital and marketing efforts, our goal is to ensure designers, retailers, distributors, contractors and end-consumers experience success with Marazzi products.”

Click Here To Experience Marazzi’s Stylizer.

Must Read

Versatrim celebrates 25-year milestone

Henderson, N.C.—Versatrim, an award-winning manufacturer of trim and moldings, is celebrating its 25th anniversary, serving the flooring industry with a full line of complementary...

Watch: Cali unveils new Barrel collection Have you seen Cali’s new Barrel collection? The engineered hardwood floors offer luxury cuts of European white oak in understated neutrals. Named for both...

Crossville launches Snippet wall tile

Crossville, Tenn.—Crossville has launched Snippet, a ceramic wall tile collection. The product is noted for its unique tone-on-tone graphic geometry expanding creative options for custom...

‘Tuesday Tips:’ Why sales managers should delegate and guide Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service...

Protecting against cyber vandalism in 2023

Cyber vandalism. It’s not a term very often used in the flooring industry—but it should be. Technology continues to advance by leaps and bounds...

Ecore unveils new ECOsurfaces line

Lancaster, Pa.—The new ECOsurfaces Desert & River commercial flooring line from Ecore offers the architect and design community an innovative solution that fuses aesthetics and sustainability...
Some text some message..