Spain—Cerámicas Aparici recently announced the launch of Aparici Bespoke Studio, a new division entirely dedicated to the development of customized ceramic solutions. This service is meant to respond to the growing demand in the sector for products that seek intentional design for each architectural, commercial or interior design project.
From adapted finishes to newly-developed pieces, Aparici Bespoke Studio attempts to blend an artisanal approach with the technical and industrial capability of a company with over 65 years of experience.
“This is not just a custom service; it’s the embodiment of our design philosophy: meticulous attention to detail, technical excellence and total adaptability,” said Carla Aparici, marketing director at Cerámicas Aparici.
The process was designed to be highly flexible and collaborative, in order to allow architects, designers and interior professionals to choose from a wide array of variables:
- Exclusive materials and special finishes
- Custom formats and graphics
- Advanced decorative techniques
- Technical solutions for demanding environments
Aparici Bespoke Studio works closely with Aparici Contract Division, which manages turnkey projects from concept to final installation.
“Each custom project is a creative challenge and an opportunity to explore new technical and aesthetic possibilities,” said Vicente Julián, head of product design. “Our goal is to deliver truly unique and memorable results.”
Notable projects include:
- Club Med Exclusive Collection Michès Playa Esmeralda (Dominican Republic): development of exclusive floor tiles in collaboration with Fusion Interiors Group, with color customization tailored to the visual identity of each area within the resort.
- Ametller Origen Roll-Out (Spain): surface customization of existing tiles meant to meet demanding technical specifications while preserving the original aesthetic of the design.