Manchester, N.H.—CCA Global has named consumer design expert Jennifer DeGloma vice president of merchandising. DeGloma brings a wealth of experience with leading international brands to her new role. DeGloma will work alongside Cathey Gundlach Links on the merchandise team, where Links is transition to vice president digital merchandising.
“Jennifer’s passion for design and product will complement our team,” said Keith Spano, President Flooring America, Flooring Canada, the International Design Guild and the Floor Trader. “She brings a unique perspective as someone who has been in our member’s shoes as an independent business owner, interior designer and a veteran retail merchant. She joins us at a critical time as we revolutionize our physical merchandising, digital merchandising and visual merchandising to provide our consumers an unparalleled shopping experience and provide our retailers and continue moving into digital retail.”
Throughout her career, DeGloma has worked with national brands including Starbucks, Michaels, Hobby Lobby and Z Gallerie. She’s also served as director of product design and product development for Larson-Juhl. Most recently, she was director of merchandising development for Framebridge.
Before bringing her talents to the corporate sector, DeGloma was the owner and interior designer of her own design firm where she worked with residential, hospitality and commercial construction clients. DeGloma said she’s eager to tap into her entrepreneurial roots and experience by connecting directly with members of Carpet One Floor & Home, Flooring America, Flooring Canada, The Floor Trader and International Design Guild.
“I’m really looking forward to working with these entrepreneurs,” she said. “I am excited to help them and make a difference in their livelihoods by utilizing my design background but also leaning into my deep roots as an entrepreneur myself, and from growing up in an entrepreneurial family. I believe every product needs a story. The consumer needs to connect with it, and that concept is largely untapped in this industry. Finding that consumer connection is the most interesting thing in the world to me, next to manufacturing.”