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Lessons Learned

Lessons learned: Meanings of ‘wow’

May 13/20, 2019: Volume 34, Issue 25 By Tom Jennings   My experience has taught me that the best way to build customer loyalty is...

Lessons learned: No place for class divisions in your store

April 29/May 6, 2019: Volume 34, Issue 24 By Tom Jennings   Readers of a certain age will remember the popular ’70s television show “WKRP...

Lessons learned: Sometimes you have to fire your customer

April 15/22, 2019: Volume 34, Issue 23 By Tom Jennings   We’ve all countlessly heard the saying, “The customer is always right.” I believe this...

Lessons learned: Building a better staff can pay big dividends

April 1/8, 2019: Volume 34, Issue 22 By Tom Jennings   Due to both growth and turnover, many retailers are finding the need to add new...

Lessons learned: Your first impression

February 18/25, 2019: Volume 34, Issue 19 By Tom Jennings   This past year I had the opportunity to visit a number of flooring dealers...

Lessons learned: Change your focus from someday to today

January 21/28, 2019: Volume 34, Issue 17 By Tom Jennings Do you ever notice how many people seem to have big plans, yet have...

Lessons learned: In selling, credibility means everything

January 7/14, 2019: Volume 34, Issue 16 By Tom Jennings   One of the greatest attributes any salesperson can possess is the ability to be...

Lessons learned: Empathy is king when handling complaints

December 24/31, 2018: Volume 34, Issue 15 By Tom Jennings   My wife and I were recently having breakfast in a very nice local restaurant....

Lessons learned: Monitor performance, generate better results

November 26/December 3, 2018: Volume 34, Issue 12 By Tom Jennings   Store owners and managers, this one’s for you. In my experience in consulting retailers on a...

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