High end laminate products holding their own during tough times

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Rustic Cottage Oak, from the Country Collection, captures the “natural, time-worn” look consumers are gravitating toward, noted Roger Farabee, senior vice president of marketing.

“The hardwood market is experiencing a definite push by consumers to fulfill their desire for authenticity,” he explained. “Rustic Cottage Oak captures this look and infuses it with warm gray undertones representative of the distinctively European design influence that is popular in the industry today.”

Featuring Quick•Step’s patented ScratchGuard Advanced Finish Protection, the collection’s 61⁄8-inch wide, 54-inch long planks have pressed bevels framing all four sides of its 9.5mm construction.

-Matthew Spieler

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