Lauzon’s fall event loaded with ‘Buried Treasure’

HomeNewsLauzon’s fall event loaded with ‘Buried Treasure’

PAPINEAUVILLE, QUEBEC, CANADA—In these tough economic times consumers are searching all over for that diamond in the rough to help make things a little easier. And, while it may not be a diamond, end users have a chance to buy that jewel their loved one has been hinting about with the money they get back from Lauzon Distinctive Hardwood Flooring’s “Buried Treasure” fall promotion.

Running through Dec. 31, the cash back incentive gives consumers a 50-cent per square foot rebate on all Lauzon styles. Daniel LeDuc, vice president of marketing and strategy, said the reason the hardwood company is calling the promotion Buried Treasure is because there is no limit on the cash-back rebates consumers can earn.

Lauzon retailers should have already received their promotion materials from distributors. They can also be downloaded at the mill’s website, lauzonflooring.com.

To help get consumers interested in purchasing Lauzon flooring, he said the company launched the “Wood is our life, your floor our passion” advertising campaign with Elle Décor featuring view from above photography in the elegant style for which the magazine is known.

Along with presenting retailers with the fall sales information LeDuc said distributors should also be rolling out Lauzon’s new merchandiser units that have been designed specifically to highlight the company’s new, trendsetting products.

This includes the Line Art Collection, which he called “a new look for real wood. The linear grain was inspired by nature yet distinctively modern with an urban look.” As with Lauzon’s other products, Line Art is made with wood from managed forests that are certified sustainable and company-owned. A 28-page brochure, “Art from Nature,” highlight these and other attributes.

For more information on the Buried Treasure fall promotion, as well as Lauzon’s ad campaign and new products, call 514.509.5000.

Must Read

Hardwood stats: Segment cedes share, but high end hangs tough

The dynamics that impacted the hardwood flooring category in 2023—i.e., intense competition from wood look-alike products like SPC, WPC, LVT and laminate, as well...

Retailers React: How would you assess your first half?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Resilient stats: Sales stagger but category remains the leader

The resilient flooring category saw its second consecutive decline in both dollar sales and volume in 2024. However, it still garnered the largest percentage...

Daltile celebrates 78 years of domestic production

Dallas, Texas—As it spans nearly eight decades of domestic production, Daltile said it is proud to serve the market today as one of the...

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...

Carpet stats: High rates put damper on soft surfaces’ comeback

There are no moral victories or participation trophies when it comes to statistical years. As NFL coaching legend Bill Parcells used to say: “You...
Some text some message..
X