Dalton—Shaw Floors has launched its official Facebook page, enabling the company to communicate directly with homeowners in a more personal way. The page will give visitors product information, design tips and company news updates, along with photos and videos from various Shaw events and links to media coverage featuring Shaw products. The company will also use its new social media platform to educate consumers about its sustainability story and performance benefits.
“Shaw’s Facebook page is designed to be an ongoing resource for consumers who are interested in learning more about Shaw as well as home décor in general,” said Steve Abernathy, director of marketing technology. “While our social media communications will center around flooring’s impact on the overall décor of a home, we realize a floor must work with the other elements of a room to create a cohesive look. Consequently, our Facebook posts will discuss everything from paint and cabinetry to furniture and home accessories. We’d like consumers to view Shaw as a Facebook friend they can turn to for product recommendations and design advice.”
In addition to offering useful information for decorating enthusiasts, Shaw plans for its Facebook page to serve as an interactive community where consumers can share their own design tips and renovation successes with Shaw and with each other. To facilitate this community, Shaw will invite consumers to respond to specific questions and to post photos of Shaw Floors products in their homes.
“The best part about Shaw having a Facebook page is that we get to converse directly with consumers,” Abernathy continued. “People are very opinionated, and we can’t wait to find out what looks and projects most appeal to our Facebook fans. When designing new products, we scour the world for the latest trends, but you never know—we may find out about a hot new look from a consumer’s Facebook post now. It’s amazing what technology allows us to do today.”
While Shaw’s Facebook page is primarily geared toward a consumer audience, the company is encouraging retailers to check out the site as well. Shaw asks that all retailers who post on the Shaw Floors Facebook page identify themselves as a flooring retailer, so consumers will clearly understand who is providing them with information.