CHICAGO—FLOR was honored today with the Corporate Design Leadership Award from the AIGA Chicago Chapter at the organization’s Annual Members Meeting. The AIGA Chicago Corporate Design Leadership Award recognizes organizations that have shown dedication and leadership by promoting excellence in design as a meaningful business policy. Recipients demonstrate outstanding and consistent commitment to the highest standards of design as a means to advancing their corporate message and brand experiences.
According to FLOR president, Greg Colando, “Design is now and has always been fundamental to the FLOR brand. All of us at FLOR believe that well-designed products have the power to change the way you live—and to help you live better and smarter. We’re honored, and humbled, to receive this award and will use it to propel us forward in our mission.”
Selection criteria includes corporations that have demonstrated a commitment of more than five years to design as a distinctive and effective business policy, supported the development of design within its organization as well as in the broader marketplace, promoted and contributed to the development of design in the Chicago area or nationally, and established a commitment to sustainable business practices.
“From the beginning, FLOR’s philosophy has been to support its consumers’ dynamic, ever-changing lives and tastes by taking heed on what many believe to be a paradox in consumer products—the desire for products that are both impeccably designed and that respect the environment,” said Steven Ryan, principal at VSA Partners and former AIGA Chicago president. “Along with its parent company Interface, FLOR was among the first organizations to truly walk the walk when it comes to sustainable practices across the entire lifecycle of a product. And doing so didn’t necessitate compromising on any front. Since its launch in 2003, the FLOR concept has become a favorite of design-conscious consumers around the world.”