Mohawk names new VP of creative services

Home News Mohawk names new VP of creative services

Dalton—Mohawk has tapped long-time flooring marketer and communications expert Elise Demboski as its new vice president of Creative Services. Demboski has more than 20 years experience managing high profile brands in the floor covering industry and will work to further cultivate Mohawk’s position as a globally innovative and sustainable company. In addition to leading the company’s creative, public relations and Internet marketing teams, Demboski will develop innovative programs and campaigns to enhance Mohawk’s residential and commercial presence.

“Elise is a visionary with a proven record of leading successful marketing campaigns in the flooring industry,” said David Duncan, vice president of marketing at Mohawk. “She will play a key role in streamlining the Mohawk message, ensuring our powerful brands remain strategically positioned in the residential and commercial marketplaces.”

Demboski comes to Mohawk from Wools of New Zealand, where she worked in partnership with manufacturers, retailers and designers to increase awareness and sales of Wools of New Zealand brand carpets and rugs. Included in her responsibilities was the management of all marketing, advertising, training, promotions and public relations efforts. Demboski also worked as an industry consultant for several leading flooring providers and served as communications manager for Karastan, a division of Mohawk Industries.

“As a veteran of the flooring industry, I have watched Mohawk evolve over the past two decades,” Demboski explained. “Despite all of the industry’s changes, Mohawk has consistently remained the top flooring company and it is a real privilege to join this talented team.”

Must Read

Shaw, NFM debut Anso Gallery showroom concept

Omaha, Neb.—Shaw is partnering with Nebraska Furniture Mart—one of the nation’s largest home improvement retailers—to launch the first-ever Anso Gallery. The novel showroom-within-a-showroom concept...

USGBC appoints Templeton CEO, president

Washington, D.C.—The U.S. Green Building Council (USGBC) and Green Business Certification Inc. (GBCI), appointed Peter Templeton as president and CEO. As president and CEO...

Bruce’s Dogwood wins 2022 Home Renovation Awards

Mountville, Pa.—AHF Products' Dogwood Densified Wood from its Bruce brand was named as a winner in Good Housekeeping’s 2022 Home Renovation Awards in the “Hottest Home Decor”...

How to gain more valuable social media followers

(This article was originally published on It has been edited for content and style.) Developing and executing compelling social media content takes a lot...

‘Tom’s Tips:’ Defining convenience Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for...

Daltile launches Anders collection

Dallas, Texas—Daltile’s newly-launched glazed porcelain tile collection, Anders, features a soft concrete visual offered in both warm and cool grays in a 32 x...
Some text some message..