WASHINGTON—The American Hardwoods Promotion campaign, which aims to elevate American Hardwoods as the building and remodeling material of choice, has a new online home at HardwoodInfo.com.
The American Hardwood Information Center was originally launched by the Hardwood Manufacturers Association (HMA) as the authoritative resource for consumers seeking information about American Hardwoods. The site will continue to serve in this capacity, providing information on species selection, design trends, care and maintenance, installation, finishing and professional specifying of American Hardwood products, but has been redesigned with a new look and layout for simplified browsing and enhanced functionality.
“This website encompasses a vast amount of industry knowledge for both consumers and professionals seeking information about American Hardwoods,” said Linda Jovanovich, executive vice president for the Hardwood Manufacturers Association, and representative of the campaign. “From expert tips and photo galleries to tools for industry professionals, the site is informational and inspirational – and we plan to add even more features in the coming months.”
The site features two main sections designed to make it easy for visitors to quickly find the information they are looking for. Admirers and Enthusiasts can find information for consumers and homeowners on choosing, selecting and caring for American Hardwoods, as well as an inspiration photo gallery. Designers, Specifiers and Professionals have information about using American Hardwoods in building and remodeling projects.
The revamped site also includes a member’s only American Hardwoods Promotion section featuring marketing and sales tools industry professionals can use to easily promote their business as an American Hardwoods manufacturer or supplier, such as a logo, brand use guidelines, sell sheets and campaign backgrounder.