Titusville, Pa. – HomerWood recently hosted distributor partner Denver Hardwood for a tour of its mill and corporate offices here.
“The relationship between manufacturers and distributors is an important one and we need to make sure that our partners have all of the tools to thrive in such a diverse sector, such as hardwood,” said Paul Walker, general manager, HomerWood.
Enos Farnsworth, general manager, Denver Hardwood, explained that he had taken the tour and realized that it would be an eye-opening experience for his staff, so he arranged a trip for all of his branch employees to visit the mill.
“The wood business is very competitive and I felt the only way to tell the story was to actually experience manufacturing through the entire process,” Farnsworth said. “When I returned from my [first] visit, I made the decision to send every employee involved with in the sales of HomerWood, so they could experience the commitment to quality and the ‘hands on’ approach of the brand.”
The milling process itself, Farnsworth explained, has taken quality to the next level with its handcrafted approach. “In today’s world of automation and speed of manufacturing, I was surprised at the amount of people that handled the product,” he said. “This was most apparent in the inspection process—the claims ratio with HomerWood is the lowest in our company and after this tour, I can understand this commitment to quality.”