Armstrong names Dalene Flooring Carpet One an Elite Retailer

Home Press Release Armstrong names Dalene Flooring Carpet One an Elite Retailer

Lancaster, Pa. — Armstrong World Industries Inc. has announced that Dalene Flooring Carpet One will be adding a new Armstrong Elite showroom located in Torrington, Conn., to their four existing Elite showrooms.

Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet, from laminate to luxury vinyl tile.

The fourth generation family business is celebrating 65 years of providing quality flooring throughout Connecticut. Dalene Flooring has a robust team that serves builder, commercial and residential customers with four locations in West Hartford, Manchester, Southington and South Windsor.

In 1949, Arne H. Dalene and his father Herman Dalene, started Dalene Hardwood Flooring, specializing in installing hardwood floors as well as sanding and refinishing. In those days, many Norwegians came to work for Dalene Flooring, staying in the Dalene home. It was a very humble beginning full of family and it has stayed that way, employing many family members that work throughout the company.

Today, under the leadership of Arne’s son, Steven Dalene, they have expanded their offering to include all types of flooring, full service installation and six locations to service all of Connecticut. As a much larger organization, they strive to maintain the high quality customer service and family-friendly environment that had started with.

“We’ve narrowed down carpet selections and broadened the hard surface side of the business,” said Steven Dalene, Dalene Flooring Carpet One.  “The most important thing for us is to get the customer to the door and make the whole shopping process as enjoyable as possible. No flooring manufacturer has done more than Armstrong to drive consumers into retail showrooms,” Dalene said.

“Dalene’s is known to have some of the best customer service around, and their prompt and professional installation is also lauded,” said Stephen  Staikos, national sales manager, Strategic Accounts, Armstrong World Industries.

“Having a team like Dalene’s as part of the Armstrong Elite program is truly a mutually beneficial experience.”

As an Elite Retailer, Dalene Flooring Carpet Oneprovides exclusive services to customers on Armstrong products that include extended warranties, a 30-day Satisfaction Guarantee and the latest product updates.


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