Laguna Niguel, Calif.—Fuse Alliance, a member-owned organization of professional, commercial flooring contractors, unveiled a next generation public facing website and proprietary online member dashboard. As a national and international organization, a dynamic and robust online presence that responds to new technologies, business needs and stellar marketing is an important aspect for the business.
The website is the main organization initiative for 2015 and part of Fuse Alliance’s overall marketing strategy, which includes dynamic marketing campaigns, social marketing and a strong influence on member and supplier engagement.
“Our new member dashboard and website illustrates how vested we are in our members and we’re thrilled that we have successfully integrated new technology with our overall brand and business strategies,” said Geoff Gordon, executive director of Fuse Alliance. “Through our new website and more effective online tools, we will connect, communicate and share relevant information in real-time, reaching our current members and engaging new ones.”