Lancaster, Pa.—The Floor Store’s new San Francisco showroom has been named its sixth Elite Retailer location by Armstrong World Industries. In addition to San Francisco, The Floor Store currently has Elite showrooms throughout California in Dublin, San Rafael, Richmond, Pittsburgh, Concord and Santa Rosa.
Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category. These hand-selected retailers receive the best of Armstrong’s training, showroom displays and product offerings.
“As a retailer, we always want to be on the cutting edge of positive change in the flooring industry,” said Larry Flick, president of The Floor Store. “Becoming an Elite Retailer has helped give us that opportunity.”