Lancaster, Pa.—Armstrong World Industries welcomes DeGraaf Interiors, Hudsonville, Mich., as an Elite Retailer, a first for the flooring dealer. The business displays a broad selection of Armstrong flooring in every product category. Its corporate headquarters is located in Jenison, with showrooms in Cascade and Grand Rapids, in addition to the Hudsonville location.
“Armstrong is a brand that resonates with the consumer and the depth of the product line continues to improve year after year,” said Daryll DeGraaf, co-owner. “As an Elite Retailer we are now part of a leads database on a local level that we have never had an opportunity to participate in. I have only heard positive feedback from fellow NFA (National Floorcovering Alliance) members about their experiences in being part of the program. I look forward to the leads rolling in.”
As an Elite Retailer, DeGraaf Interiors will receive the best of Armstrong’s training, showroom displays and product offerings.