Bradford, England—The Campaign for Wool, the wool industry’s largest ever promotion for natural, sustainable wool, will launch its latest initiative, “The World is Better with Wool,” at The International Surface Event (TISE) in Las Vegas at booth 432. The initiative includes a feature focus on ‘The Freedoms of Sheep” and will explain the many ways that natural wool adds value and improves our lives.
“The Freedoms of Sheep” will educate retailers, designers and architects on the international wool grower standards in sheep and flock management.
“Our new educational initiative is to look at the way wool impacts our lives and the planet but starts with how the sheep farmer and wool textile industry impact the life of a sheep,” said Bridgette Kelly, Campaign for Wool.