Norwalk, Conn.—Metroflor recently hosted a historic trip to China, called the Factory Mill Tour, for all of its distributor partners April 17-23. The goal was to showcase the relationships, equity and quality control capabilities the company has established over its 40 years of manufacturing in Asia to reinforce a high confidence level of doing business with Metroflor, “The LVT Specialists.”
The weeklong trip, which began and ended in Shanghai, toured three Metroflor manufacturing facilities as well as a decorative print film facility. Distributors were able to witness start-to-finish production of all Metroflor products, including the new Engage Genesis and Aspecta Ten products that feature Isocore Technology. There was also time for sightseeing, shopping, gourmet dining, a river cruise and soaking up the local culture—including a visit to a youth Ping Pong school.
“The trip was a successful one that highlighted the degree of sophistication built into the manufacturing of our products, provided for enjoyable entertainment and sightseeing and further strengthened the bonds that help make Metroflor Corporation and its distributors the most formidable force in North America’s resilient flooring market,” said Russ Rogg, CEO.
Gary Keeble, director of marketing, added, “The Factory Mill Tour reinforced our ‘specialist’ credibility, showcased our commitment to innovation and demonstrated our thoroughness relative to quality and safety. Our distributors were able to see with their own eyes how Metroflor is exceeding their expectations.”
Distributors who participated in the Factory Mill Tour had positive reports. “The trip was an excellent learning experience,” said Jennette David, product manager, The Cronin Company. “It has given me a greater understanding of the long history, strong relationships, capabilities, technology, investments and forward-thinking vision that has made Metroflor so successful. I was also impressed by the facilities and their employees, manufacturing processes, and quality checks and standards put in place. For me, the trip further solidified Metroflor as the leader in LVT.”
Chris Courtenay of Apollo Distributors said, “The plants are as professional as possible—we were so impressed with how big and immaculate they are. I’ve been to others in the U.S., and they have nothing over Metroflor’s LVT facilities in China; they are spectacular. We all walked away very impressed with Metroflor.”