Pergo launches refreshed, consumer-friendly website

Home News Pergo launches refreshed, consumer-friendly website

Dallas—Pergo has launched a new website that takes the brand’s award-winning digital presence to the next level.

“Our new Pergo website makes shopping for one of the world’s leading and most trusted flooring brands easier than ever before,” said Paij Thorn-Brooks, vice president of brand marketing, Mohawk North America (Pergo’s parent company), laminate and hardwood. “As a marketing-savvy brand, we understand the importance of a strong web presence in today’s digital shopping age. It is our mission to create a world-class digital presence for the Pergo brand to foster increased sales.”

Asi Peres, senior digital marketing manager, Mohawk North America, laminate and hardwood, added, “Consumers conduct extensive research online before ever entering flooring stores. Then after they return from the stores they go online again to continue their research, refine their thinking and move along the purchasing journey. A strong website is one that facilitates conversion and helps create a seamless transition for consumers down the purchase path. Our new Pergo website does just that by providing easy access to Pergo’s retail partner websites.”

Thorn-Brooks noted the complexity of a flooring sale. “Considerations such as color, style, hardwood or laminate, texture, durability and price each play a role,” she said. “To simplify this complexity for the Pergo consumer our new website presents information in a way that is simple, clear and easy to digest. The ultimate goal of our new Pergo website is to increase product sales. To that end, the site was designed to maximize lead generation in support of Pergo’s retail partners. One of the most impactful new features is the ‘Buy Now’ button located on individual product pages. A simple click places the consumer in the respective product page of a retailer’s website.”

Check out the full new Pergo website at pergo.com.

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