Dalton—– Pharr today announced that Merrie Barnett has been hired for the new role of vice president of marketing.
Barnett will lead the marketing functions for Pharr, including its five business units, Pharr Yarns, Phenix Flooring, Pharr HP, Belmont Land & Investment and Strand Hospitality Services. Barnett will provide strategic marketing direction for Pharr and be responsible for managing all of the traditional, digital and social marketing efforts of each of the five units.
“We’re thrilled that Merrie is joining the Pharr family and taking on the responsibility of leading our company’s marketing efforts. Her experience, not just in marketing, but with the flooring industry, is unparalleled,” said Bill Carstarphen, president and CEO of Pharr. “She brings a diverse skill set, ranging from traditional marketing executions to digital and social applications as well as a strategic thinking that will be critical to the success of all five companies.”
Prior to joining Pharr, Barnett was the director of marketing for The Mohawk Group and was responsible for the strategic direction and marketing activities of their commercial flooring division.