WFCA announces new hire, promotion

Home News WFCA announces new hire, promotion

Dalton––The World Floor Covering Association (WFCA), has expanded its staff in response to the accelerated growth of membership, according to Scott Humphrey, CEO. To that end, Kaye Whitener has joined the association as national manager, member relations. Meanwhile, Ashley Welch has been promoted to membership coordinator.

Whitener joins WFCA from Metro Carpets in Nashville, Tenn. In her previous role she oversaw the retail, builder, and commercial divisions of the company. In her new position with WFCA, Whitener will oversee membership recruitment, engagement and retention in all categories. As part of these responsibilities, Whitener will help drive utilization of benefits offered by the WFCA, CFI and fcB2B organizations with all member levels. Whitener will also be in charge of creating, implementing and supporting outreach strategies for WFCA affiliate and affinity partners.

In Welch’s new role within the organization she will be responsible for maintaining and ensuring accuracy of the WFCA member database, the processing of member applications and renewals, coordinating member mailings, developing and updating the association’s contact list, as well as building relationships with current and prospective members. Both Whitener and Welch will report to Freida Staten, vice president of sales and marketing.

“We are thrilled to be expanding our membership team at WFCA with the addition of Kaye Whitener,” Staten said. “Kaye is a highly seasoned professional who literally ‘grew up’ and has spent her entire career in the flooring business. She brings with her a wealth of experience and insight to help our members maximize all of the benefits that WFCA has to offer. We are thrilled to have her on our team.”

Whitener said she is looking forward to working with WFCA retail members “to help inspire and foster the growth of their businesses through WFCA membership.”

Must Read

Builders cut prices, offer incentives

Washington, D.C.—As the housing market has slowed rapidly over the past several months, builders have increasingly been reducing prices and offering special sales incentives—but...

CFL issues EPDs for rigid core lines

Adairsville, Ga.—In order to continuously improve the sustainability of its products, CFL Flooring has undergone a Life Cycle Analysis (LCA) to assess the environmental...

11 ways customer experience management can improve your business

(This article was originally published on Hootsuite.com. It has been edited for content and style.) Customer experience management (CEM) is the process of managing and...

CARE Differential Assessment increase canceled

Dalton—As a result of CalRecycle's disapproval of CARE's Five-Year Plan 2023-27, the differential assessment currently charged on all carpet sold in California will not...

Louisville Tile ranks 39 in ‘Fast 50’ Awards

Louisville, Ky.—Louisville Tile Distributors, a family-owned tile distributer headquartered here, was ranked No. 39 in the Louisville Business Journal’s exclusive 2022 “Fast 50” awards...

Shaw enrolls in WELL Equity Rating

Dalton—Shaw has enrolled to pursue the new WELL Equity Rating developed by the International WELL Building Institute (IWBI). The WELL Equity Rating is designed...
Some text some message..
X