St-Georges, Quebec—Mirage recently announced a new expanded distribution partnership with All Tile in the Midwest.
Effective Nov. 1, All Tile’s single source trading area for Mirage Flooring will be expanded to include North Dakota, South Dakota, Minnesota, and all of Wisconsin. Between now and Nov. 1, 2016, Mirage will be available from both All Tile and T&G Flooring in those states.
All Tile has been a Mirage distributor since 2007, servicing Nebraska, Kansas, Iowa, Missouri, eastern Wisconsin, northern Indiana, Illinois and Michigan.
“This is a great opportunity to provide a high level of quality service with outstanding customer service, inventory and technology to Mirage customers and help them selling the top quality hardwood flooring brand on the market,” said Bob Weiss, All Tile president. “We are very happy about extending our partnership with Mirage to a new territory.”
Chris Thompson, vice president of sales and marketing for Mirage, added, “This market is very important for Mirage and we believe that All Tile’s dedication and leadership in value-added service will bring growth to the dealers in place.”