Earlier this year Bostik unveiled an extensive line of surface preparation materials at TISE in Las Vegas. Fast forward to the third quarter, the company reports strong acceptance in the marketplace.
“This was a huge, monumental product launch program,” said Chris Eichman, marketing communications manager. “Never before had we introduced 12 products at the beginning of the year.”
Eric Kurtz, LEED green associate, Bostik’s market manager-hardwood, resilient and surface preparation systems, said there are many reasons for the success of the launch. “One being the fact that most Bostik self-leveling underlayments contain more than 20% recycled material. Second, we invest heavily to provide the highest quality sales support materials.”
To help educate installers and retailers, Bostik has developed several instructional videos. Online YouTube tutorials are available for select product, including SL-100, a self-leveling compound ideal for thick pours; SL-175, a durable wear layer; and SL-200, which was developed for thin resilient flooring applications.
“Our new cement-based self-levelers offer unique benefits and advantages,” said Scott Banda, director of marketing and business development. “They offer contractors the autonomy to install tile, stone, resilient, wood and other floor coverings directly over them.”