Dalton, Ga.—World Floor Covering Association (WFCA) has expanded the format of its Gold Standard Award, which recognizes flooring retailers for outstanding achievement. Beginning in 2017, the award will have two categories, over $10 million and under $10 million, to better accommodate retailers of all sizes.
For both categories, retailers are judged based on: knowledge, customer service, quality of store image and code of conduct. In addition, companies must also be members of the WFCA, have been in business for at least 3 years and have favorable Better Business Bureau reports.
The first place winners from both categories will win the choice of two-day CFI on-site custom class in carpet seaming or sales training or a one-year WFCA University tuition for online training. Second and third place winners from both categories will receive six-month WFCA University tuition and three-month WFCA University tuition, respectively.
To enter, applicants must complete the submission form and present multimedia marketing materials and other documents. The deadline for submissions is Dec. 15, 2016. Companies interested in entering or nominating an entrant can visit wfca-pro.org for more details.
The award winners will be announced at TISE 2017 in Las Vegas.
