Metroflor launches floor visualizer on website

Home News Metroflor launches floor visualizer on website

Norwalk, Conn.—Metroflor Corp. has enhanced its website to include a new interactive feature that enables consumers to gain a realistic view of how Metroflor products will look in room settings. The FlorVisualizer showcases the portfolio of Metroflor brands—Engage Genesis, Engage, Konecto, Metroflor LVT and Artistek LVT—with the option of exploring them in myriad ways online.

The journey begins by choosing a room scene from the photo library, which features everything from bathrooms, bedrooms and dining rooms to laundry rooms. To “paint the walls,” viewers can choose from 35 on-trend paint colors. To help with the flooring decision, consumers can search swatches of all the plank and tile offerings by brand or collection. The FlorVisualizer zoom function provides a closer perspective to the floor, so plank and tile distinctions and embossings are clearly evident. Saving the room scenes by project name allows for future reference, and they can be shared via social media or email.

“FlorVisualizer provides consumers with the ability to view all of our LVT products in a realistic room setting,” said Gary Keeble, director of marketing, Metroflor. “Then they can save photos onto a project list and share with friends and family, or print out and take into the store when they are ready to buy. It’s a powerful tool for selling Metroflor’s diverse array of LVT options for every area of the home.”

Must Read

Bostik adds pro rewards to Contractor Loyalty Program

Bostik, Inc., a leader in specialty adhesives and installation systems for building construction, has added new opportunities for contractors to earn triple points when...

Web exclusive: Mohawk execs talk retailer assistance, CARES Act 

By Steven Feldman Mohawk top leadership today hosted a webinar to help specialty flooring retailers navigate the complexities of the CARES Act stimulus package along...

Coverings announces ‘Coverings Connected’ digital experience

Arlington, Va.–Coverings, the largest international tile and stone exhibition and conference in North America, will host a brand-new digital experience called Coverings Connected. The...

WFCA: Hold sick, family leave pay

New regulations regarding the recently passed Families First Coronavirus Response Act (FFCRA) significantly limit when a small business must pay sick and family leave...

Web exclusive: Stay entertained at home with free video streaming

By Megan Salzano When Netflix isn’t enough, or you just don’t want to spend your money on another streaming service, there are actually 10 free...

Web exclusive: What retailers need from manufacturers—now and in the future

By Ken Ryan When the national nightmare that is the COVID-19 pandemic is in the rear-view mirror, and some semblance of normalcy returns to the...
X