Armstrong Flooring strengthens distributor partnerships

February 05, 2018

Lancaster, Pa.—Armstrong Flooring is empowering its distributors with increased responsibility for marketing, merchandising and sales of its residential flooring products, and is focusing resources to drive growth with national retail and commercial customers.

“Since we launched Armstrong Flooring as an independent company in 2016, one of our core objectives has been winning with distribution—to grow sales and market share by rebuilding and leveraging our distributor relationships,” said Don Maier, president and CEO, Armstrong Flooring. “We’ve made tremendous progress to further enhance these partnerships, and we are confident we are working with distributors who can most effectively advance our growth strategy.”

Maier continued, “Shifting elements of our residential marketing and merchandising responsibilities to our distributors is intended to increase efficiency, move decision-making closer to the customer, and improve speed-to-market. As distributors take on additional responsibilities, we plan to increase investments in national retail and commercial accounts, specifiers, architects, designers and contractors.”

Related Articles

Floor Covering News

Press Release

Avery Dennison Adhesive Tapes receive Floorscore certification

Painesville, Ohio—Three Avery Dennison Performance Tapes pressure-sensitive adhesive products—FT 8905, FT 8375 and FT 8325—have received FloorScore certification based on the results of an independent assessment conducted by SCS Global Services.  Developed

Read More

Patcraft introduces new line, Estrato

Cartersville, Ga.—Patcraft has introduced Estrato, its newest product for high-performance environments. Inspired by the beauty of abstract botanicals, the scale and movement within the product’s pattern creates a sophisticated flooring

Read More

Shaw Industries achieves carbon neutrality in carpet manufacturing

Dalton, Ga.—Shaw Industries Group has achieved carbon neutrality in its commercial carpet manufacturing operations. The achievement encompasses all commercial carpet manufacturing facilities that Shaw owns and operates globally, including those

Read More