The Dixie Group hires new VP of senior living for commercial brands

HomeNewsThe Dixie Group hires new VP of senior living for commercial brands

Chattanooga, Tenn.—The Dixie Group (TCG) has hired James Bourgeois as vice president of senior living for commercial brands including Masland Contract and Atlas, effective immediately. In this new role, Bourgeois will leverage his knowledge and experience to position Masland Contract and Atlas as the leaders in all aspects of senior care with their broad range of resilient and soft surface commercial flooring.

“The senior living segment is very important to the long-term growth of our company,” said David Hobbs, president, TDG Commercial. “Our aging population is demanding increased quality of appointments in the senior living facilities they invest in. Hospitality and senior living segments are becoming nearly indistinguishable in their styling. As such, we feel we have a tremendous opportunity with the range of products both Masland Contract and Atlas have to offer this segment providing great growth potential. James will play a valuable role in expanding our senior living opportunities.”

Bourgeois has spent the last several years as vice president of healthcare for Tarkett. His scope focused on senior living owners/owner operators, owner groups, major acute groups and leading national healthcare architectural and design firms. He is also the co-author of Tarkett’s CEU presentation, Flooring for Healthcare—An Evidence Based Design (EBD) Approach.

Bourgeois has also spent the past twenty years in the manufacturing side of the interiors contract furnishings floor covering industry. He has extensive experience in all aspects of commercial flooring and has served as a board member for the USGBC Louisiana Chapter.

Must Read

Laminate stats: Storied momentum showing signs of a slowdown

There’s no denying the fact that the laminate flooring market was thoroughly enjoying a bona fide resurgence here in the U.S. over the past...

Hardwood stats: Segment cedes share, but high end hangs tough

The dynamics that impacted the hardwood flooring category in 2023—i.e., intense competition from wood look-alike products like SPC, WPC, LVT and laminate, as well...

Retailers React: How would you assess your first half?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Resilient stats: Sales stagger but category remains the leader

The resilient flooring category saw its second consecutive decline in both dollar sales and volume in 2024. However, it still garnered the largest percentage...

Daltile celebrates 78 years of domestic production

Dallas, Texas—As it spans nearly eight decades of domestic production, Daltile said it is proud to serve the market today as one of the...

Mannington celebrates 110-year family history

https://www.youtube.com/watch?v=dt1tbvU9JZM Less than 1% of family businesses reach the fifth generation, and even fewer make it to 110 years in business. As a fifth-generation, family-owned...
Some text some message..
X