Atlanta, Ga.—LG Hausys Floors introduced a new addition to its PRESTG line of premium SPC flooring products called the Artistry collection. Designed with realistic visuals and textures that aim to create a dramatic artistic statement for commercial interior spaces, the new collection features six plank and six tile visuals.
“The Artistry collection is the perfect marriage of LG’s unrivaled leadership in design, quality and manufacturing innovation,” said Carol Lee, marketing communication manager, LG Hausys Floors. “It is the first and only collection that brings the mix and match design concept to SPC flooring and offers a premium look and feel that no other manufacturer can match. As its name implies, each visual in the collection is pure artistry.”
According to the company, various materials, colors, finishes, patterns and textures combine within the new collection to create new expressions that reveal a highly detailed, handcrafted look. Organic wood grain visuals are paired with the look of rustic, man-made metals, uniting wood and metal in a seamless design.
According to the company, products within the PRESTG line come with LG Hausys’s technology and design innovations. Its continuous-embossed-in-register (C-EIR) technology reproduces the beauty, texture and look of high-quality woods and stone. PRESTG brings industry-leading design reproduction, high-resolution printing and the ability to create a pattern size twice that of conventional flooring.
All products in the collection come with a 20-mil wear layer and are available in either a click or glue-down option. The six plank visuals come in a 9 x 60 size. The six tile visuals are available in a 12 x 24 size with click option or a 24 x 24 size for the glue-down option.
Both the click and the glue-down options come with LG Hausys’s Transfer Guard technology, which prevents the visual transferring of scrape marks and floor curling that can occur after installation. They also come standard with LG’s Stone Shield high-strength surface coating for exceptional anti-scratch performance.
LG’s 5G Click method ensures PRESTG products can be fitted directly over existing flooring, shortening installation time. It also improves stability and offers significant noise reduction capabilities through a 1.5mm thick noise reduction foam. Adhering to LG Hausys’s vision for creating human-friendly and eco-conscious living spaces, each product is 100% FloorScore and DIBt certified for low VOCs. They are also phthalate- and heavy metal-free.
Designers and trade professionals can begin exploring design possibilities with the Artistry Collection through two free resources. The Artistry Online Book, a downloadable PDF, provides product details, inspirational images, color palette information and more. The Artistry Sample Book contains product samples showing Artistry’s mix and match capabilities with wood and metal visuals to create stunning new aesthetics.