Stanton unveils new Natural Beauty colors

Home News Stanton unveils new Natural Beauty colors

Woodbury, N.Y.—Stanton Carpet Corporation introduced an assortment of 24 new styles and colors added to its Natural Beauty Series of luxury vinyl plank. It is the company’s second collection for Natural Beauty and is comprised of new 4-inch wide planks, high style 9-inch wide planks in clean and unique looks and the addition of heavily requested colors to its 7 x 48 assortment. Stanton’s black and white looks will be available across all three series.

According to Stanton, the Natural Beauty Series epitomizes the essence of luxurious style with the highest level of performance attributes. Stanton DWF (Decorative Waterproof Flooring) is 100% waterproof, pet and child friendly, low maintenance, easy to install and dent and scratch resistant, Stanton said. The Stanton Shield 22-mil wear layer is designed to provide additional protection against stain and scratches and to withstand heavy traffic. Additionally, the 4mm-thick core plus 1mm attached super quiet IXPE pad ensures floors are quiet underfoot, Stanton added.

“We’ve garnered feedback from every corner of the market to identify our customers’ needs and product voids to be able to provide luxury vinyl solutions and highly desired styling to meet that market demand,” said John Rocconi, senior director of hard surface. “Thorough research, coupled with our product development expertise and keen eye for style and design, has resulted in a thoughtfully curated assortment of LVP or DWF as we like to call it.”

The addition of a narrow width and longer, wider width options make it a comprehensive assortment and meets the growing demand for the specialized looks and styles, according to the company. Stanton DWF has a lifetime residential warranty in a residential setting, a 15-year medium commercial warranty and is Greenguard Certified, Stanton added.

The Stanton DWF display holds 24 color choices per unit in a small footprint.

  • Material: Grey Wood Veneer
  • Dimensions: 45 x 75.2 x 32.3
  • Product Samples: 20 x 27

Following are new styles of the new Natural Beauty Series assortment.

Natural Beauty 4 series (6 new SKUs, 4 x 48)

Natural Beauty

Au Naturel 4-inch wide planks pay respect to timeless, naturally stained honey wood tones with subtle graining in the modernized 4-inch wide plank while the narrow width black and white SKUs offer a more sleek, modernized look.

Natural Beauty 9 Series (12 new SKUs, 9 x 60)

Natural Beauty

Seven colors in Oakdale offer a balanced wood aesthetic with subtle graining and minimal knotting whereas the five colors in Weatherly offer a smooth worn and weathered finish where graining comes in and out of focus in lighter and medium based tones.

Natural Beauty 7 Series (6 new SKUs, 7 x 48)

Building upon the 24 SKU introduction of 7 x 48 planks, six additional highly sought-after hues have been added to complete the range of styles and colors.

Must Read

Stats 2021: SPC continues to lead resilient flooring

The word “unprecedented” has aptly described the unexpected growth the flooring industry experienced in 2021 despite supply chain challenges, rising costs and the ongoing...

Irina Slonim joins Galleher as corporate controller

Santa Fe Springs, Calif.—Galleher, LLC, the largest flooring distributor on the west coast and third largest in the U.S., has hired Irina Slonim as...

Armstrong Flooring considering proposals

(This story has recently been updated to include new information released by the company.) As Armstrong Flooring’s Chapter 11 bankruptcy sale nears a resolution, Michel...

Crossville promotes two sales leaders

Crossville, Tenn.— Crossville, Inc. has announced two promotions within its sales organization. Tom Kettering and Anthony Coggins are both expanding their roles as directors...

Housing: Builder market hopes to weather the storm

In 2021, the builder market held up well against the headwinds facing the U.S. economy. But construction material and labor shortages, housing affordability and...

Virginia Tile relocates its showroom

Wood Dale, Ill.— Virginia Tile moved its showroom and warehouse from Wood Dale, Ill. to Elk Grove Village, Ill. Located only a few short...
Some text some message..