FCNews 2021 Annual Product Guide

Home Featured Post FCNews 2021 Annual Product Guide

The global supply chain slowdown has certainly led to major product delays and shortages for scores of flooring retailers around the country. However, as FCNews’ 2021 Annual Product Guide reveals, there are still plenty of great offerings available today, with even more in the pipeline.

Nearly two dozen manufacturers are showcasing their wares in this guide. Mohawk is highlighting two of its most successful collections—SolidTech and UltraWood. Made in the USA, SolidTech collections feature seamless click installations, making it the easy choice for consumers seeking durable wood- and stone-look flooring. As consumers trade up, the SolidTech line provides even more features and benefits. SolidTech Plus, the highest tier in the collection, is made with a tough wear layer and innovative lacquer that provides a high level of protection against everyday stains and scratches. Mohawk is also looking to take hardwood to the next level with UltraWood, which features the latest in technological innovations: EverLast, WetProtect and EasyClean for added protection and durability.

Shaw Industries is touting three of its brands—Shaw Floors, COREtec and Anderson Tuftex. Shaw Floors’ Repel, for example, is a splash-proof hardwood plank designed to provide extra household protection against spills, scuffs and scratches. COREtec, a brand synonymous with waterproof vinyl, is showcasing COREtec Pro, Stone, Advanced+ and COREtec Original, the lattermost representing the inaugural waterproof WPC floor that started it all with its patented core. Anderson Tuftex’s introductions include Immersion Ash, which is being positioned as the ideal natural hardwood to pair with any of AT’s Pet Perfect carpets.

Engineered Floors has evolved from its carpet roots to supply both soft and hard surfaces. Included in its 2021 offerings is Timeless Beauty, a residential engineered SPC floor suitable for tough everyday conditions.

Hardwood flooring manufacturers spanning the gamut from Canadian producers to South American suppliers also proudly display their impressive offerings in the ensuing pages. Indusparquet puts the spotlight on staple species such as Novo Brazilian Oak Natural, notable for its clean lines and rich colors. Mercier’s innovative finishing process seals the original color of raw wood in keeping with its simplest expression in Hard Maple Naked Series. Mirage unveiled new products within Sweet Memories, including Rocking Horse, a subtle white veil on natural white oak, while Jump Rope recalls the authentic charm of old floors and stands out for its unique staining and brushing process.

Daltile brings out its best and brightest with a quartet of standouts. A case in point is Defend, a distinct product line of high-performance porcelain tile featuring Microban technology. Then there’s Sapphire Status, an eye-catching blue marble design in a 10.6 x 5.3 slab, adding richness, elegance and style to any space.

MSI continues to impress with its Everlife collection, which encompasses ceramic and porcelain tile, luxury vinyl plank, laminate and wood. Specifically, Everlife Smithcliffs Laminate/Hillsdale is billed as a next-generation laminate that is 100% waterproof and features MSI’s DryLuxe technology.

SPC/rigid core continues to garner the lion’s share of the introductions. To that end, Lions Floor is highlighting its Bambino collection, which features a 12-mil wear layer with painted bevel edges and the latest designer colors and wire-brushed visuals. Republic is touting its Designer Pro Series, which is based on its Pure SPC Max flooring range, with a thicker sound-proof underlayment and textured vinyl overlay.

FCNews’ Annual Product Guide 2021 promotes the latest and greatest offerings from industry players representing all categories. Each manufacturer that chose to participate in this special issue had the opportunity to submit a photo and description of four recently introduced products or top sellers. The idea here is that these products not only stay on your radar when offering options to the consumer, but that they also earn placement in your showroom. This special issue is intended to provide information flooring dealers can use when customers walk into your store.

Regardless of the personal tastes or preferences of consumers in your local market, chances are you’ll find a few suppliers offering a range of both soft and hard surface products in the guide, along with companies that provide helpful installation and preparation products. Consider the Annual Product Guide your one-stop shop for highlighted products in the marketplace, assisting in making recommendations to customers.

Must Read

Stats 2021: Call it a comeback for ceramic

The comeback that was predicted in 2020 after ceramic flooring sales experienced its first downward trajectory in several years was right on point as...

Stats 2021: SPC continues to lead resilient flooring

The word “unprecedented” has aptly described the unexpected growth the flooring industry experienced in 2021 despite supply chain challenges, rising costs and the ongoing...

Irina Slonim joins Galleher as corporate controller

Santa Fe Springs, Calif.—Galleher, LLC, the largest flooring distributor on the west coast and third largest in the U.S., has hired Irina Slonim as...

Armstrong Flooring considering proposals

(This story has recently been updated to include new information released by the company.) As Armstrong Flooring’s Chapter 11 bankruptcy sale nears a resolution, Michel...

Crossville promotes two sales leaders

Crossville, Tenn.— Crossville, Inc. has announced two promotions within its sales organization. Tom Kettering and Anthony Coggins are both expanding their roles as directors...

Housing: Builder market hopes to weather the storm

In 2021, the builder market held up well against the headwinds facing the U.S. economy. But construction material and labor shortages, housing affordability and...

As seen in

FCNews 2021 Annual Product Guide

Some text some message..