Livonia, Mich.—Virginia Tile, a tile distributor in the Midwest servicing 14 states from two distribution hubs here and in Kansas City, has launched a new corporate website. Focused on improving user experience, Virginia Tile said it delivered a site that provides viewers with the ability to seamlessly navigate through the company’s massive portfolio. The debut of the new site is the latest endeavor in the company’s campaign to grow its brand nationwide.
Developed from the ground up using industry leading product information management software, the new site includes more than 40 unique search filters, allowing users to locate specific products in just a few simple clicks. Also incorporated into the new site is Virginia Tile’s vast product portfolio, displayed using large, full-scale room scenes. Further reinforcing the brand’s aesthetics, Virginia Tile revealed an updated brand image and persona, which will be used across all platforms.
“The goal was to create a site that was both functional and visually appealing,” said Sean Cilona, director of product and marketing. “The Virginia Tile brand is built on premium products and design, and we wanted to showcase those values. At the same time, we wanted to deliver an experience that allows the user to navigate our portfolio of 100k+ products instantly.”
Another key attribute is the introduction of the Virginia Tile blog. The forum—dedicated to product line testimonials made by Virginia Tile employees—adds a unique perspective that illustrates the emotional connection made with living and working spaces as well as offering a peak into the Virginia Tile family.
In addition, the site also features a showroom locator and Connect24—a program designed for customers to login, place orders, check stock and pay invoices.