Solon, Ohio—Tarkett entered a distribution partnership with Reader’s Wholesale Distributors. Effective immediately, Reader’s represents the company’s resilient product portfolio for both commercial and residential customers in the Southern Texas, Southern Louisiana as well as central and south Mississippi markets.
The agreement expands Tarkett’s distribution network, enhancing the company’s ability to effectively respond to the needs of commercial and residential customers in these key geographies, according to the company.
“This partnership between Tarkett and Reader’s supports our continued focus on driving long-term, sustainable growth through a strong and robust distributor network, while continuing to provide an outstanding customer experience in all markets we serve,” said Jeff Fenwick, president, commercial business, Tarkett North America.
Jason Surratt, president, Tarkett Residential, said Tarkett is thrilled to be working with the Reader’s team. “We’re confident our customers will benefit from the great quality, service, and product knowledge and availability the Reader’s team is known for in the market,” Surratt said.
The team will be inventorying Tarkett LVT, commercial and residential vinyl sheet, rubber tile, standard and premium wall base, finishing accessories and more. Tarkett also said the company will be helping them serve customers in all key segments, including education, workplace, healthcare, multi-family and single-family residential.
“Reader’s Wholesale is excited to join forces with a market leading brand like Tarkett,” said Adam Burke, president and CEO, Reader’s Wholesale. “We are proud of our 106 year history and look forward to combining that with Tarkett’s 140 years. Working together, we are confident in our ability to continue to provide great service to the flooring community in Texas, Louisiana and Mississippi.”