Modernize launches messaging platform for contractors

Home Press Release Modernize launches messaging platform for contractors

Foster City, Calif.— Modernize Home Services, an organization that partners with professional home improvement contractors across the U.S., has unveiled Connect, a new automated messaging platform to help contractors grow their business by making it easier to follow up and engage with homeowners.

“Quick and consistent homeowner communication is a critical component of every professional’s process,” said Jeff Barnes, vice president of Modernize Home Services. “With Connect, home services professionals will be able to leverage this unique offering to sell and secure more projects and collect essential feedback during—and after—projects. This exciting resource supports our ongoing mission to help professionals grow their business and support homeowners with their projects.”

Following up is a crucial stage for contractors to win business after homeowners express initial interest. However, successful communication in the closing phase, as well as during project delivery, can be tedious and time-consuming for the contractor and hinges on using a mode that suits the homeowner. With Connect, homeowners are able to respond via their preferred medium in a way that’s simple and easy to use for the professional.

Surveys conducted by Modernize show homeowners’ preference for communicating with contractors varies widely and has recently shifted towards text messages. In a survey of more than 1,700 homeowners, 46% of respondents said they prefer to communicate with their home services professional via text message. Another 46% of homeowners said they prefer email, and 8% said they would rather speak to the contractor by phone. The text-message mode of contractor-homeowner communication has been proven to increase close-rates by an average of 15% on new sales leads, according to Modernize.

Connect is designed to assist busy professionals by automating the process of following up with initial sales leads as well as facilitating ongoing communications.

By using the tool:

  • Follow up messages can be timed and tailored for introductory appointments, estimates, contract signings, deposits and project scheduling.
  • Messages can be personalized and automated across texts, emails and phone calls.
  • Homeowner satisfaction can be monitored and enhanced through project completion.
  • Positive ratings and reviews can be encouraged after projects are completed

Connect features built-in integrations with many popular home improvement websites, as well as custom integrations for online ratings and review sites. In support of the launch, Connect will be available free of charge for the next two months to both new and existing customers of Modernize Home Services.

Must Read

Cali launches Vinyl Windandsea High Tide collection

San Diego—Cali has unveiled the CALI Vinyl Windansea High Tide collection, a lengthier upgrade to its classic Windansea series, now denoted as Low Tide. Designed to...

Emser Tile releases 2024 catalog

Los Angeles—Emser Tile has released its 2023/2024 catalog, available both in print and online. The newly released 450+ page resource offers an extensive and varied...

Latest innovations in subfloor solutions

Most professional installers would agree the ultimate success of any flooring installation largely depends on the condition of the subfloor that lies beneath. To that...

AHF announces exclusive partnership with Spartan Surfaces

Mountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the...

FCEF awarded federal grant for installation training

Dalton—The Floor Covering Education Foundation (FCEF) has been awarded a federal grant to fund installation training programs at several colleges in Alabama over the...

‘Tuesday Tips:’ 5 steps to prepare for severe weather Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service...
Some text some message..