Tracy Cook joins Tarkett soft surface team

HomeCommercialTracy Cook joins Tarkett soft surface team
Tracy Cook
Tracy Cook

Solon, Ohio—Tarkett has named Tracy Cook to its growing commercial team as senior director, product management, soft surface.

Cook will set the strategy for all Tarkett North America commercial soft surface products. Her role will include lifecycle analysis, protecting and growing market share within current target market segments and managing existing product portfolios. She will also be responsible for identifying new product and service ideas, as well as opportunities for growth in new market segments.

“Tarkett’s design vision gives me confidence that we will see continuous growth in the soft surface segment in the coming years,” Cook said. “After many years in this industry, I still see untapped potential in soft-surface products. Our goal at Tarkett is to vigorously and passionately explore those opportunities—and to further advance innovations such as ethos and Powerbond—all while remaining dedicated to sustainability and wellness.”

Cook brings nearly 30 years of industry experience to her new role, having previously served as director, CX innovation with Georgia Pacific and as director of strategic insights and innovation with Shaw Industries.

“Tracy’s competitive backgrounds in carpet tile, brand strategy and marketing will bring unique experiences of problem solving to this critical role on our product management team,” said Paul Young, senior vice president.

Must Read

Retailers React: What truly motivates your sales team?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Belknap, Haines, Swift-Train unite under UCX brand

Mansfield, Mass.—Three industry leaders in flooring distribution—The Belknap White Group, JJ Haines & Company and Swiff-Train Company—have unified under a new brand: UCX, the...

Ed Bass appointed CEO of NSP Panels and More

Commerce, Ga.—Ed Bass has been appointed CEO of the joint venture NSP Panels and More LLC. The founding members—Franz Neuhofer, owner and managing director...

Mohawk highlights sustainability progress in 2023 impact report

Calhoun, Ga.—Mohawk Industries published its 15th annual impact report, Surfaces with Purpose. This report documents the company’s 2023 progress toward its sustainability goals and...

Milestone launches Imprint collection

Clarksville, Tenn.—MILEstone has launched its Imprint collection, the second chapter of the innovative stories concept, created to “give a voice to the American design...

Adhesives: Suppliers tout top-performing glues

Today’s flooring adhesives play a pivotal role in ensuring the stability and durability of floors across a multitude of spaces. These glues are adaptable...
Some text some message..
X