Tracy Cook joins Tarkett soft surface team

Home Commercial Tracy Cook joins Tarkett soft surface team

Tracy Cook
Tracy Cook

Solon, Ohio—Tarkett has named Tracy Cook to its growing commercial team as senior director, product management, soft surface.

Cook will set the strategy for all Tarkett North America commercial soft surface products. Her role will include lifecycle analysis, protecting and growing market share within current target market segments and managing existing product portfolios. She will also be responsible for identifying new product and service ideas, as well as opportunities for growth in new market segments.

“Tarkett’s design vision gives me confidence that we will see continuous growth in the soft surface segment in the coming years,” Cook said. “After many years in this industry, I still see untapped potential in soft-surface products. Our goal at Tarkett is to vigorously and passionately explore those opportunities—and to further advance innovations such as ethos and Powerbond—all while remaining dedicated to sustainability and wellness.”

Cook brings nearly 30 years of industry experience to her new role, having previously served as director, CX innovation with Georgia Pacific and as director of strategic insights and innovation with Shaw Industries.

“Tracy’s competitive backgrounds in carpet tile, brand strategy and marketing will bring unique experiences of problem solving to this critical role on our product management team,” said Paul Young, senior vice president.

Must Read

Ecore unveils new ECOsurfaces line

Lancaster, Pa.—The new ECOsurfaces Desert & River commercial flooring line from Ecore offers the architect and design community an innovative solution that fuses aesthetics and sustainability...

Tarkett expands Color Pop collection

Solon, Ohio—Tarkett has expanded the portfolio for its Color Pop luxury vinyl tile and plank series. With the addition of six new colors—Breeze, Lilac,...

Mohawk names Malisa Maynard chief sustainability officer

Calhoun, Ga.—Mohawk Industries has named Malisa Maynard chief sustainability officer. Maynard is charged with effectively executing Mohawk’s sustainability strategy across the global enterprise. Maynard joined...

Exclusive: Credit card scam swindles flooring retailers

A credit card scam is sweeping through the flooring retail community, in some instances successfully stealing thousands of dollars from unsuspecting dealers in lost...

Networking strategies to boost your business

Building a network of referral relationships with other businesses is one of the most important things you can do to grow your own business...

Triforest brand Toucan Flooring takes flight

Toronto, Ontario, Canada—U.S. floor covering retailers and distributors seeking a North American producer of laminate flooring and SPC will soon have a viable option...
Some text some message..
X